January 9, 2019 Last updated January 7th, 2019 2,452 Reads share

How to Develop a Flexible SEO Strategy for Businesses

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If you’re an SEO analyst or strategist, you need to have your eyes and ears open to the changes in the digital landscape. Nothing is set in stone when it comes to SEO, and you need to be ready for the changes to ensure fulfillment for your clients goes smoothly.


Along with these SEO changes, you’ll also experience changes in the business requirements of your clients. So, are you ready to switch gears and realign your SEO strategy?



Google never fails to update its algorithms, which always send SEO specialists in endless speculations of how to streamline their SEO strategies. However, all these implementations may not be as easy as they appear. Before anything else, you need a thorough understanding of your clients’ requirements to accomplish a complete overhaul of your strategies.


In this post, you’ll learn how to streamline your SEO strategies and stay in line with the changing business needs of your clients.


Stay Connected to the Traffic That Matters


Decades ago, SEO strategists believed getting more traffic is the only way to rank higher. What they lacked is the attention to the quality of traffic that goes to the site.


The quality of the traffic is important to improving conversion rates, as not all traffic may be relevant to your site. This, in turn, reduces your effective page views and lowers your search rankings. A decrease in search rankings further minimizes the possibility of getting relevant traffic.


The strategy here is to focus on the priorities of your clients in terms of SEO and make sure the site attracts the right users. Managed SEO services can help you reduce traffic that’s less likely to convert and may contribute to a higher bounce rate.


Analyze the content on your website and check for the performance in terms of ranking. If you find the performance is not in line with the business, you can either choose to remove it or modify it.


Tune in with the Change of Strategy of your Client


SEO is an ever-changing world. There’s no such thing as a “one-fits-all” strategy. In many cases, the client you are working with may decide to target an entirely different audience from before. They may be looking to diversify and cater to a different set of clients.


In essence, you need to cater to a specific category of the audience with your SEO strategy. This can be quite challenging, as there would be a smaller volume and higher competition for a small range of audience.


And, this will completely translate into a scenario where you need to employ SEO techniques for more leverage over the competition. This emphasizes the need for quality over quantity. Such targeted audience strategy will ensure that your website is not viewed by visitors who may not be your actual customers or lead generators.


Addressing a more specific client base is all about aligning your SEO strategies according to what your audience is looking for.


Work with the Right Person

One of the important things you need to do is secure a solid relationship with the strategy manager or marketing manager. Proper alignment of goals with the strategy manager or marketing manager will help you better understand the changes in the business and how it can affect you as a whole.



The strategy manager is well equipped with actionable steps that correspond to the long-term goals of a company. Working closely with the marketing or strategy manager can help you arrive at the right parameters for your target audience, objectives of the client organization, and a whole range of factors for the better alignment of your SEO strategy.


Some of the areas that your strategy manager can help you with include the demographics of your target audience, the industries that you need to focus on, and the audience persona you need to develop for your marketing plans.


Once you’ve gone through the details and collected enough data based on these parameters, you can begin working on a group of keywords and themes for your clients. This will help you acquire enough knowledge on the audience you need to target.

Stay Updated About Your Competitors


The competition can be a source of knowledge. In SEO, it should always be your ultimate goal to gather as much information as possible about competitors.


This is why you need to build a competitor intelligence report based on the strategies they adopt for a better reach and more leads. Make sure to include industry leaders, as well.

Knowledge about your competitors and their strategies can provide you with new ideas and help you develop better strategies to gain better leverage. With competitive analysis, you can create a more streamlined SEO approach for clients.


Analyze Keywords



Changes in business needs also mean potential changes in target keywords. From this perspective, you may need to revisit your keyword research to align them with your client’s business goals.


The information from your competition analysis can be helpful in this aspect. You can analyze their SEO strategies and the quality of traffic they’re driving to websites through their target keywords. Of course, you need to check if the keywords are relevant to your client’s website.


There are several tools you can use for your keyword research – SEMrush, Similar Web, Ahrefs, and Moz. Several of these keyword research tools are helpful in segmenting search terms that have high volume and rankings. These tools also help you find which keywords are trending for your competitors.


Apart from the standard keywords that are targeted by competitors, you should also look at the best performing long-tail keywords. One of the ways to come up with a long-tail keyword list is to match the target terms with the objectives of the client and the products or services they’re offering.


Once you have your list of target keywords, you can continue analyzing to get more ideas for your SEO strategy. Next step is to implement the keywords into the website.


Make sure that you are naturally inserting the relevant keywords in all aspects of the website. Titles, Meta descriptions, H1, and H2 tags, and content are a few areas you can add the keywords. Building your content around these keywords can also provide the foundation for your SEO strategy.

In Essence…


The most important aspect to consider is having a thorough understanding of your clients’ products and services. This can go a long way in helping you determine the best keywords when optimizing your clients’ website.


Focusing on the local aspects of the business scenario can add more value to your SEO offerings. If you are not confident about the services you provide, consider outsourcing your SEO tasks. For instance, you can get white label local SEO to sell solutions with your agency’s branding. Under a white label program, you can better position your agency and adjust to the changing business needs of your clients.

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Itamar Gero

Itamar Gero

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