Marketing April 20, 2010 Last updated April 27th, 2010 1,817 Reads share

Pay Per Click Advertising Tips

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If you are working hard trying to route some traffic to your brand new website, then here are some tips that will propel your ranking. It’s a well acknowledged fact that internet is the newest and biggest way of marketing for businesses. There are countless ways to gain enormous exposure online for your business as Euros of Euros of trade is done every day. In their quest to get a share of the pie, more and more businesses are using pay per click advertising. Unfortunately, most of these companies have no clue what they are doing. This is the prime reason why most of the times money spent on pay per click advertising go down the drain.

Let’s begin with the most popular places where you can advertise using pay per click. By far, the most potent solution is Google through which you can effectively target your exact market. Other notable alternatives are Yahoo, Bing and MSN search engines. It is often being observed that using these search engines, you can target similar prospects at a much cheaper price. If lately you have burned a lot of cash on expensive keywords, try changing your search engine to save some bucks.

Another new trick is to use widely popular Web 2.0 communities. They have evolved considerably since last 4-5 years and are a new hot spot for pay per click advertising. You’ll agree that the most popular website is Facebook i.e. if targeted correctly. Facebook provides a pay per click option. Just sign up for advertising and you can kick off a campaign for direct advertising. The biggest advantage of using Facebook is that you can effectively target both Psycho-graphics and demo graphics. Twitter can also be used for Social Media interaction and result in hits from meaningful traffic.

An important aspect to be considered while using pay per click advertising is precisely identifying your target market. Determine your target market and know what keywords they type in order to find you. Keyword research should be done carefully using well known tools. The content on your website should be relevant to the keywords your prospect is searching for. However, optimum keyword density should be maintained while compiling articles. As a rule of thumb, 2-2.5 % main keyword density is recommended for most search engines.

A prominent mistake most websites commit is that they send their potential customers to home page or an information page. This does not ‘Call for Action’. To avoid this, redirect your prospects to a sales page or a capture page where an action step is required. This prompts your visitors to take action. This page can guide them to buy something, download a brochure or input their contact information. This is highly suggested to increase your page rank.

The phrases of your ‘advertisement’ should be appealing. It should draw attention of your prospect. Also, the content of the advertisement should be relevant to the page. Be original and creative while you write your content. Stealing someone else’s ideas is just tacky.

Finally, create a budget and stick to it. Going out of the way to purchase expensive keywords without using proper strategies won’t do you any good. Be acquainted with your spending and how much is the acquisition price for each new customer.

Pay per click advertising is the epitome of marketing online. However, proper planning and strategies are required to make it a success.



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