Marketing

7 Unheard Terms in SEO and What They Mean?

Search Engine Optimization (SEO) is a term that sounds simple and confusing at the same time. While it is attributed to being the sole reason for your website to rank higher in the search results of search engines, it comes with a lot of vagueness, which is hard to understand for the layman. Because search […]

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Marketing

Top Guest Posting Trends in 2020

If your client is asking for guest posts to drive quality traffic, it is one thing that you must pay heed to right away. It would help in the client’s SEO efforts. Only an SEO professional can understand how important guest posting is today.  With quality guest posts, you can improve SEO too with regard […]

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How to Effectively Kick-Start SEO?

The digital spectrum has grown at a very fast pace over the years. It has reached to the new heights, isn’t it? But we shouldn’t forget to thank the internet as well as the optimization process of every content that has made it possible. Today when content is sprouting from every corner of the world, […]

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Sales

How to Generate Free B2B Leads from LinkedIn

As a B2B company, you know getting leads is a crucial part of driving sales. While as a B2C company you can afford to have a very generic-based approach, with B2B, your clients will be very niche-specific. Mostly these will be people with their own business. To target these types of people, one of the […]

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The 8 Most Effective Types of Social Media Advertising

To make your product known, you’ve got to be where people are. And you know where they are. Yep, on social media. Scrolling their news feed, watching videos, commenting on their friends’ statuses, posting photos, sharing content, liking stuff, etc. The social media craze is not over yet. In fact, year after year, we see […]

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4 Types of Telemarketing for Your Business Needs

The process of using the telephone to generate leads is called telemarketing. It also makes sales or collects information about marketing. Telemarketing is actually an important tool for business. It can save time and money as compared to having direct contact with consumers. Especially if the location of the business is hard-to-reach. The telemarketing industry […]

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The Complete Guide to Social Media for Small Business

Statistics show that 47% of enterprises in Europe use at least one type of social media. Of them, 84% use social media to market their products and build their image. Indeed, social media is one of the most important marketing tools for businesses today. It’s a great way to connect with your customers and reach […]

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Marketing

A Small Business Owner’s Guide to Google My Business

If you want your small business to stand out from the competition and also make it easier for your potential customers to find your business, you should start using Google My Business. This is the free platform from Google that allows businesses and organizations to set up and manage their online presence across the search […]

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How to Get Yourself onto The First Page of Google Search Results

Almost everyone has done it at some stage, try typing their name into Google to see what comes up. Depending on how active you are in eth digital space or how much of a public figure you are, it will depend on how many references are found. The same will apply of course to how […]

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Reasons to Not Slack on Calculating Your Business’s Net Promoter Score

Did you know that Tesla’s Net Promoter Score is a whopping 96! Net Promoter Score (NPS) measures the willingness of a customer to recommend your company’s products or services to their friends and family. It means almost every Tesla customer would recommend it to everyone they know.

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