May 4, 2020 Last updated May 4th, 2020 1,758 Reads share

Trends for Marketing: How Do You Spot Hot Trends For Industries?

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If you’re planning to tackle marketing for your company or business, you’ll likely be tasked to check out and analyze the hottest trends in your industry. After all, it’s these trends that really help dictate the kind of direction you should take for your brand to generate the best leads and the best opportunities for growth. This is a huge deal for a lot of marketing campaigns, as it’s these trends that serve as the backbone or foundation of a lot of marketing strategies. A lot of popular companies tend to tackle marketing correctly precisely because of how they analyze these trends. And if you’ve ever become interested in learning how to “spot” and study trends correctly, then you’ve come to the right piece. 

How exactly do you “spot” growing trends and potentially-popular topics for your field? Turns out, a lot of this has to do with how you analyze your market and how you perceive your field in general. Here are some more tips for you to better spot hot trends in your industry: 

Assess Your Keywords and Top Searches First

Before we proceed to fiddle around with social media, blogging content, and other potential sources of trends, you should first look into your own backyard for hot trends in your industry. Try to look into top searches and top keywords in your industry, which you can most likely access in most SEO services and web analytics programs. It’s these apps and software that let you identify topics and keywords that currently “work” in attracting reader attention from an SEO standpoint. This means using them will most likely help you benefit from a search engine point of view.

Before you proceed to use any new keyword or topic in your content and marketing, be sure to check out these keywords in search engines. Having this information in mind allows you to carefully assess how you want to tackle content in marketing using these words – be it via blogs or post to social media. Remember, a topic might be trending, but it’s only as effective as the medium you use to share it. For instance, can indeed show up in keywords like “organic link builders,” but you might want to experiment with different keywords to see which one works best for your needs.

Do not hesitate to use services that allow you to check and review trending topics in SEO across a period of time. These applications offer a great way for you to analyze which trends and keywords rise in certain years, when they trail off, and for what reason. When used properly, you can use these tools to take advantage of keywords other competitors haven’t thought of that you can use, or to start the trend of using a particular keyword yourself. It helps to follow trending topics, sure, but it’s another thing if you’re the cause of the trending topic in itself.

Boot up Your Social Media Pages and Websites for Trends and Mentioned Topics

Another great way to check out your industry’s latest trends and hot topics is to actually rely on social media. Most of your audiences and clients most likely have social media profiles, so checking trending topics in the form of hashtags and highly-mentioned keywords can most likely give you a better idea as to what topics in your industry or other related industries are currently being discussed. 

Never neglect the power of hashtags, top mentions, and even trending topics in your social media pages. It’s often these pages that help dictate what are the current hot topics in your industry at any given moment. It also helps to assess and identify what sorts of audiences actually go to the social media pages, as you can actually determine what sort of content from your brand works best for these pages. So when you identify these trends and topics, try to see how they can correlate with your chosen social media networks. 

Some social media networks actually give you the opportunity to study the analytics of your page and identify what trends actually work, what kind of demographic likes to look into your pages, and even up to what time soft day your content actually reaches your audience is best. You can use this data as a reference to make better judgment calls as to whether particular pieces of content or marketing are actually trending topics you see online. It’s also thanks to built in analytics tools of many social media networks and third party applications that help you see what trends and topics in your industry are actually being talked about. 

Check What Everyone Else in the Industry Is Talking About

If you’re doubtful about your own research, try to check what others are talking about. What topics or keywords are other members of your industry discussing? What products and trends seem to occupy their feeds and their content releases? Identifying these topics and working your way on making your brand relate more to these concepts can definitely give you an edge in your marketing strategy. 

Who says researching the competition is bad? A great way to assess what trends or getting hot in your industry is to actually observe other stakeholders, companies, and brands are talking about in your industry. This can be in the form of the recent products, services, features, news, and even studies in your field. You can also check what they talked about in their social media pages, forums, or even through idle conversations. Spotting words your audiences like mentioning or talking about can be very helpful and identifying trends you might want to stay in the loop in. 

Aside from the competition, try to check out both local and international communities, forums, online exchanges, and even social media pages and groups to identify what your clients and audiences like to talk about the industry. Don’t mind using your translation apps to get access to content from your international audiences if it’s for analyzing trends. Whereas your research on your competition would identify what industry members want to tackle in the industry, you researching about your clients will help you identify what they think or relevant topics in your industry. Helping those two sets of information meet in the middle can help you identify which aspects of dentistry you need to discuss best.

Research About Previous Trends and Keywords That Might Be Relevant Today

Another thing you can do to help find trending topics today is to look back and research about previously-trending subjects and keywords. These can definitely help you assess why and how certain trends or keywords succeeded and eventually died down in their respective industries and areas. Knowing how these things happened can help you assess whether a particular trend is worth exploring in the hopes of accessing potential new hot topics in the field.

Try to check out pieces and content you’ve previously released and published to get a good sense of what’s “worked” and what didn’t for your previous campaign. Try cross-checking this against what competitors have released along the same timeframe and what popular keywords and trends existed in SEO at the time. When studied together, these can more or less help dictate the kind of trends that worked before and what might have potential today. 

When you have a list of new keywords you want to try and test for your campaigns, see if they’re actually being discussed in social media and other avenues of communication for your audience-base. Once you confirm these are still topics of conversation and help translate to page views on both your and your competition’s brands, don’t hesitate to try and see if there are ways to make the keywords and topics work in your favor.

The Hottest Trends for Marketing: It Takes Time and Planning

With the above in mind, it’s important to remember that analyzing trends for marketing purposes requires a lot of planning and research. This might make the process seem difficult, but it’s important to make sure you’re analyzing and studying trends from the right perspective. When looking into trends in your industry, you need to take into consideration not just current industry statistics, but also your goals as a company as well as the future you envision for your brand.

Don’t worry if trend analysis on your end takes a bit of time, as it’s important to make sure everything is fine-tuned your needs when it comes to using trends for marketing purposes. If you have more tips and tricks to share for analyzing the hottest trends in your industry do feel free to share them with our fellow readers below.

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Glenn Matthews

Glenn Matthews

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