January 8, 2020 Last updated February 26th, 2020 235 Reads share

How Push Notifications Empower Your Mobile Marketing Strategies

Image Credit: DepositPhotos

Push notifications are the most common phenomenal to promote your products and services to the specific target audience. Sending personalized push notifications, businesses can maximize the leads by minimizing digital marketing efforts.

Due to these benefits, push notifications are considered an integral part of a digital marketing strategy for organizations that have mobile apps.

However, to leverage these benefits, it is essential to define the right push notification strategy for your organization. You need to define

  • Who is your target audience? (users)
  • What products or services you want to promote? (offering)
  • When to send push notifications? (time)
  • What type of notifications do you want to push? (promotional, informational, personalized, Geo-location based, rating/survey, reminder, subscription, and more)

To embrace the potential of push notifications, it is very essential to create and send the right push notifications to the right people at the right time. You can use different push notification tools to send push notifications to targeted users.

Relevance is the most important aspect to stop the abandonment of your push notifications. If you keep sending irrelevant notifications to users, then there are chances that users will block the notifications as well as uninstall the app.

To avoid this situation, make sure to design an excellent push notification strategy that helps you to achieve the intended results. This post will unleash the best 5 push notification strategies that influence your customers, boost customer engagement, and increase the revenue.

Top 3 Push Notification Strategies for Organizations

1. Consider Customized Opt-In

Send push notifications to the users if they subscribe from your mobile app. Android app allows businesses to send the notifications, once users install the app on their devices. Basically, in the Android platform, the push notifications are enabled by default. Users need to go to the app setting to enable push notifications.

Well, the iPhone does not provide such liberty to the businesses. Once the users install the app, companies need to take manual permission from the users to subscribe the notifications.

Both Android and iOS users can unsubscribe the push notifications if they find them irrelevant, disturbing or irritating. So design relevant opt-in strategy to keep engaging the users with your app.

How to Define the Opt-In Strategy? 

While defining a push notification strategy, make sure you enable users with the information that helps them to make a well-informed choice.

Common push notification messages 

With the common push notification message, it is quite tough to gain opt-in as users do not get clarity about what they will receive by opting-in the notification or by opting-out the notification. So they used to abandon the push notifications.

For Example; when you browse a website you will a notification at the top left side “xyz company wants to send you notifications. Allow or Block”.

Customized push notification messages 

With customized push notifications, you can enable users with more information about the two choices. Explain what type of information the user will receive by opting-in the notification. Convey the consequences of each choice, so users can be encouraged to opt-in and opt-out based on the comprehension of their choices.

While defining a message for box, if you enable users with the hat they will get by opting -in the notification and what they will miss by opting-out the notification.

For example: if you own a lifestyle app, then you can enable users with customized push notifications like “We would like to keep you updated about the latest purchases and offers through push notifications. Keep me informed or Not required”.

Customized messages help organizations stand apart from your competitors who are using the stereotype push notification messages.

2. Send Personalized Push Notifications (Preference-Based vs. Behavior-Based)

Personalized notifications ensure the success of your marketing efforts as it enables users with the information they are looking for. When it comes to personalized notifications, businesses can either choose behavior-based or preference-based notification. Do you know how these two are different from each other?

Behavior-based notifications

Such notifications are automated and triggered for the users without human intervention based on their in-app behavior. As it triggers automatically, sometimes users receive notifications on a frequent basis.

You can consider behavior-based notifications for app engagement and re-marketing purposes. But, you cannot rely on them for all categories of information. If you completely rely on behavior-based notifications, then 58% of push notifications are likely to be ignored by the subscribers, according to Localytics.

Preference-based notifications

Preference-based notifications are the most efficient one as they are triggered by analyzing customer preferences. They are not automated but they are very specific so that customers find it highly relevant and less intrusive.

49% of users admitted they found preference-based push notifications are more useful they encourage them to use the app more. – Localytics

So if you are following the behavior-based strategy rigorously then start focusing on preference-based. And if you are already considering both, then start giving more attention to preference-based notifications. Also, allow subscribers to control what type of notifications they want to receive and what they want to block.

3. Geo-Fencing Push Notifications

After the preference-based notification, this could be a brilliant strategy that organizations consider to empower their marketing efforts and improve customer engagement.

Usually, this strategy is considered by businesses that have a physical presence. They used to send the push notification when the customers enter into their defined geographical boundaries. It helps them increase footfalls in physical stores.

Well, businesses that do not have physical presence can also take advantage of geofencing notifications. You can track the location of the subscribers and send them the push notifications that are relevant to the users of that particular location. Sending the relevant alerts in defined geographical boundaries, you can gain tremendous customer retention as well.

Conclusion

With the right implementation of the push notification strategy, you can leverage tremendous success for your app. Design a right push notification strategy by selecting the right techniques. A  reliable mobile app development company helps you in designing and implementing an effective push notification strategy that engages customer and boost your revenue stream.

They help you in reaching out to the right people at the right time through the effective implementation of push notification. Leverage their hand-on experience of developing Android and iPhone apps for Fortune 500 companies of different industry verticals.

 

smart phone notification screen -DepositPhotos

Sandeep Agrawal

Sandeep Agrawal

Sandeep holds the position of CEO at Credencys Solutions - a mobile app development services company. He helps clients to bridge the execution gap with services including Consulting, Design & Architecture, Product strategy, software development, DevOps, Managed Services. He has more than two decades of experience in creating world-class teams and driving innovation through cutting edge products. With a motto of ‘Go Digital,' Sandeep delivers an Extraordinary Customer Experience to its every client.

Read Full Bio