July 23, 2020 Last updated July 23rd, 2020 88 Reads share

4 Effective Tools and Tactics to Boost Conversions

Image Credit: DepositPhotos

Getting traffic to your website isn’t easy. You need to write great content consistently, constantly optimize your website and content for search engines, and use a plethora of channels to reach and connect with your target audience.

And then once you do get them to your website, comes a different problem: how do you get this traffic to convert?

How do you generate more leads for your business?

In this blog post, discover 4 effective tools and tactic to help you generate more conversions from your business website:

Improve Your SEO and Get More Targeted Traffic, Using SEMrush

As a general rule, the more traffic you get to your website, the more visitors you will be able to convert – assuming your conversion rate stays the same.

But ideally, you should focus on generating more targeted traffic: this way, you’re not only getting more traffic back to your website, but you’re also improving your conversion rate at the same time.

That’s because the more targeted your website traffic is, the more likely it is that they’ll convert, whether it’s signing up for your subscriber list, downloading a lead magnet, placing an inquiry or any other action you want your visitors to take.

And the best way to generate more targeted traffic is to improve your SEO: mainly, your on-page SEO, the keywords you’re ranking for, and using link building to boost your website’s profile.

And that’s where SEMrush comes in o help: this powerful all-in-one marketing tool features several useful SEO features that can help you boost your organic traffic and help you generate more conversions for your website.

For starters, you can use it to audit your website and uncover any SEO issues that you need to sort out – this is important because it will not only help you improve your SEO but it will also help improve the user experience.

Another very useful feature is the keyword research tool:

semrush screenshot

This is a tool that you should use before creating any new content, whether it’s a sales page, a regular website page, a blog post or a whitepaper so that you can target high-volume keywords that your audience uses.

Think of it this way: if you’re a graphic design agency and you start to rank for “how to design a logo” on the first page of results, that means you’ll be reaching an average of 21.3k people every month – even if not all of them will actually click the link.

Furthermore, you can also use SEMrush to start link building campaigns, which ultimately helps you grow your website’s domain authority as well as your overall search rankings (which then leads to more targeted traffic and consequently, more conversions as well.)

Identify and Convert More Website Visitors With CANDDi

Who are the people visiting your website? Or, if you’re in B2B, what companies are visiting your website?

And what exactly are they doing on your website: what content do they read, which pages do they visit? What forms do they use and what lead magnets do they download from your website?

Knowing all of this valuable data about your website visitors can make a huge impact on your lead generation and ultimately, your sales.

But while useful web analytics services like Google Analytics are very valuable tools, there’s a lot that they don’t really tell you about your visitors. You know where they’re coming from, where they’re located and to some extent, you can see which pages they visited and what actions they took. But as a whole – not on an individual basis.

To help with this, you can use a tool that can give you a lot more detail about your visitors: CANDDi.

This is a tool built to help bridge the gap between marketing and sales and help both teams improve their results:

  • Marketing teams can use it to generate more leads by tracking their prospects while on the website, as well as accurately track their ROI across channels by knowing which prospects convert
  • Sales teams can use the data provided by CANDDi to close more deals, better score their leads and to know whenever there’s a new prospect that needs their attention

So how exactly does it work?

One of the main features is that it can identify the people who are interacting with your website (like completing a form, for example) and tell you all kinds of useful information, such as their name, the company they work for their job title and their contact information; what’s more, it can also identify the companies visiting your website:

canddi screenshot

But perhaps most importantly – especially for sales teams – is that you can see what they’ve been doing on your website: what pages they visited and for how long, what they downloaded, what forms they completed, and much more.

As you start to gather all this data about your visitors, you can easily score them (automatically), segment them into lists and start reaching out to them with personalized messaging to help convert them into customers.

Generate More Leads and Grow Your Email List With OptinMonster

One of the most effective – and easiest – ways to convert your traffic is to leverage lead magnets, opt-in forms, and pop-ups to help you grow your email list.

Then, once you generate these leads, it’s simply a question of nurturing them: setting up automated emails and email sequences designed to move your leads along the sales funnel so that you can convert them into customers.

OptinMonster is one of the top lead generation and conversion optimization tools available; the reasons why include their easy-to-use builder, their A/B testing features, and the plethora of different types templates that you can use for full-page opt-ins, exit intent pop-ups, floating bars and more.

But one of the best parts is that you can boost your conversions even further by targeting and personalizing your offers, using Behavioural Automation:

optinmonster screenshot

You can set up all kinds of automation rules and ensure that you’re always showing the right offer at the right time, and to the right visitors – and this will have a great impact on your conversion rates.

Not to mention, you can also use the Exit-Intent technology to target visitors who are about to leave your website with a personalized message and therefore, catch some leads that could’ve otherwise been completely lost.

Perform Tests and Use AI-Based Personalization to Convert More Visitors With AB Tasty

One of the most important steps in boosting a website’s conversions is to test different changes (whether it’s the design or the wording used) to see how they affect your conversion rates.

The truth is, there’s no such thing as a “perfect” website – there’s always room for improvement.

And the only way to improve your website is to test different theories and see if they change your results in a positive or negative way.

And that’s where AB Tasty comes in; although it does have a bunch of other useful features, one of the main ones is the powerful experimentation tools.

Basically, you can use it to test any idea you might have, whether it’s an A/B test where you compare 2 variants of a page, a multivariate test which allows you to test combinations of changes at the same time, or funnel testing, which allows you to display changes consistently across multiple pages.

abtasty screenshot

The goal is to help you find out which changes help improve the visitor experience and in turn, your conversion rate.

What’s more, AB Tasty can help you improve the buyer journey with AI-powered personalization and also includes detailed user analytics and in-depth reports.

Conclusion

In order to generate more leads and conversions from your website, you need to be proactive:

  • Focus on delivering more targeted traffic to your website – i.e. your target audience
  • Fully leverage your analytics to not only learn more about your visitors but also so generate more leads and customers
  • Continuously optimize your website to keep improving the user experience and conversion rates
  • Leverage personalized offers and lead magnets to generate more leads

To improve your website’s results, leverage the tips and tools in this article, and generate more leads and more sales for your business.

DepositPhotos – marketing success

Lilach Bullock

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

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