The back-linking strategy is a crucial component of the
My approach in this piece is not theoretical, but practical. I am a self-learner entrepreneur that experimented many digital marketing techniques on my own skin and dirty my hands with my own company: Hen Party Latino.
Here you can find 3 simple and cost-effective ways to increment the number of back-links to your website that worked for my activity.
- SPY COMPETITORS BACKLINK
Generally speaking, it’s always good to have a look at your competitors: what they have done, what worked and what it didn’t. What it can be improved and what can be inspirational.
There are several online tools out there. I personally use
but feel free to try other options, and comment here below your own experience.
I find that this website offers a good service; it includes a 30 days trial – that in some case can be long enough for short and specific projects, or least it gives you an idea – It sends you a weekly report with new competitors backlink list and new links that your website gained.
You don’t necessarily need to spy slavishly and copy the links from your competitors: you can just get inspiration. For e.g. In my case, I found a competitor of hen parties (bachelorette parties) that linked to an accessories store. I didn’t ask for a link to the same store, but I have chosen another one in my region.
Notice that this article itself is part of this strategy, in other words, I find Tweak among the back-links of one of my competitors.
- GUEST POST
Guest blogging it’s an amazing and beautiful way to increase the authority, not only of your website but to your business.
In fact, this strategy it’s useful not only to build backlinks but even to increase traffic to your website and position your company as an authority in your industry.
Some tips that worked for my website:
#1:
Look for websites with strong root domain authority. You can check it out with the free SEOmoz toolbar.
#2:
Search websites where the content belongs to your niche and websites where the readers would be interested in your business
#3:
How to find websites that accept guest post:
Just go on Google and type:
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
of course, replace the keyword with the relevant search term.
#4:
Go on Twitter and search “guest post” to know the latest tweets about guest posts in your industry. Follow the links to see which blogs are accepting the guest posts.
#5:
Have a look at this amazing guide where you find more than 500 places to search for guest post:
http://www.buzzblogger.com/500-places-to-syndicate-your-content/
#6:
Examine the Blog’s and the style’s content. Wonder What type of audience are they writing for
#7:
Check what posts are getting popular on social media. You can use:
http://topsy.com/ it shows the number of times blog posts have been tweeted.
http://plus.topsy.com/ it shows the number of times blog posts have been shared on Google+.
http://delicious.com/ it shows the number of times blog posts have been saved on Delicious.
http://digg.com/ it shows the posts on a blog that have received the most amount of Digg votes.
#8:
Read the guest posting guidelines, address the bloggers with his/her name, introduce yourself and explain why they should publish your guest post, pitch a few different ideas.
Be specific, try to mirror the style that is used on the blog. Include a few internal links back to some of their posts. Think broad and not sell your products. Be informative, give value to the readers. If you sell shoes, write a piece about how to clean leather shoes.
In my case, as I deal with bachelorette parties, the perfect example is the Wedding industry.
If you are a chef, you can contact some nutritionists.
- INFOGRAPHIC
Infographic is a fun and smart way to gain beautiful back-links to your website.
It works well because it delivers content visually. We are bombarded by information and our brain can filter and select only a small percentage of it. Half of our brain is dedicated to visual and 90% of information is visual.
The main advantages are:
- It allows you to get many links with a single product
- Links are all natural and from different sites
- You will get many Social Sharing
- It conveys a concept with a medium accessible to everybody
Consequently, they can:
- Improve the website Authority
- Improve the ranking in the SERP
- Drive dramatic traffic to your website, even not exclusively from your audience
Maybe the best and most professional option is to hire a graphic designer, but I personally
had decent results using some online free tools, like CANVA and PIKTOCHART
Here you can find a complete step-by-step guide on how to achieve the best results using the Infographics
Trying to resume, the most important steps are:
- Research original and cool content
- Create your Infographic
- Submit the Infographic to websites and directories that accept them
- Check if your Infographic has been shared
Diversify anchor text
I use an online Tool: majestic.com to analyze the split of the anchor text.
For my own experience, this website www.infographicsarchive.com accepts easily submission of new Infographic, but there is a long list of directories that accept your work, even for free:
FURTHER CONSIDERATIONS ON BACK-LINKS:
Even if you earn a No follow the link that doesn’t pass juice (so it’s not relevant for
you can still have a website click and, why not, a conversion
Another link that I gained was just checking the value of my website on easywebstat.com (despite is Nofollow).
You can achieve this result by commenting on some Forum in your industry. Don’t just spam your competitors, but try, even with just a comment, to add value, on some topics, broader related to your area
Bonus:
Create a listing of your business on local directories, such as Yelp
