“Content is king.” You must have come across this phrase at least once in your life. In 1996, Bill Gates wrote an essay titled “content is king.” If the quote is from 1996, surely it must have been outdated now. Right?. No, content is still king. Even more essential in the post-pandemic world. In the essay, Bill Gates talks about how the internet will be a marketplace for content. As the wise rich man wrote, content became an essential part of the internet. Everyone knows the importance of digital marketing in 2022. According to studies, more than 62.5% of the world’s population uses the internet. When a medium has such an enormous user base, it is natural for businesses to take advantage of that. Now, digital marketing is the only type of marketing that every business use. Content is the heart of digital marketing. Why Content Marketing is Important When you start learning about content marketing, you might feel like people are giving too much importance to content, but once you know enough, you will understand the importance of content in marketing. There are some clear reasons why businesses give such importance to content. This blog intends to list and explain those reasons. The following are the reasons why content marketing is crucial in digital marketing: Cost Effective Build Better Relationships with Customers Better Search Engine Ranking Better Leads Support Other Digital Marketing Strategies Cost Effective This reason must be a no-brainer. Most of you might already be aware of this fact. Cost is one of the core reasons why traditional marketing went out of style. According to reports, content marketing is 62% more cost-effective than traditional marketing. Small businesses should take advantage of this fact. An organization that can not afford traditional marketing should adapt to content marketing. Remember, not all content is good for business. Only great content can create a strong ROI. With poor quality content, an organization will never grow. Content marketing is cost-effective, but it takes some time to be effective. You can not expect a great ROI as soon as you start content marketing. Great content will prevail, but it takes time. Build Better Relationships with Customers Great content will make people stay longer on your page. When customers see great content, they are inclined to trust the organization. Customers will want to see great content, so you give them what they want. Content doesn’t have to be something that just advertises your product. It can also be just informative. For example, You can create “how to “ videos to keep the audience engaged. Creating great content will help to generate more traffic. After gaining enough traffic, it is easy to nurture them and convert them into customers. Engaging with the audience consistently is essential to generating traffic. Better Search Engine Ranking At this point, almost everyone will be aware of Search Engine Optimization (SEO). Every organization wants to get a better ranking in SEO. Content is the key to getting a better rank in SEO. Anyone who knows digital marketing understands how to use content to rank better in SEO. Content is a basic requirement in both on-page and off-page SEO optimization and again content marketing plays a vital role in generating traffic to a website. An expert SEO team like Linkflow can help organizations to get a better keyword ranking using effective SEO strategies. Better Leads Generating new leads and getting better leads is the purpose of marketing. Content marketing is a first-class strategy to generate better leads. Almost all forms of content can have a CTA (Call To Action) placed anywhere in it. CTA is when you direct a customer to perform a particular action. When a customer sees great content, they are more likely to click your CTA. Great content can drive more traffic, and with CTA you can convert that traffic into customers. But, as said earlier, not all content can drive traffic or make the audience click on your CTA. The content should be exceptional and engaging. Support Other Digital Marketing Strategies Content supports other marketing strategies. Saying content supports all other digital marketing strategies might seem like an exaggeration, but it’s really not. E-mail marketing needs content, social media posts need content, and blog posts need content. As mentioned earlier content is the heart of digital marketing. One can use content in any form. By using this, an organization can save an enormous amount of time. Other marketing strategies don’t have this kind of flexibility attached to them. Of course, other marketing techniques are unique and fulfill different necessities. But, for the other strategies to be successful, you need content. Wrapping up The above-mentioned reasons are some of the reasons why content marketing is essential. Content marketing is a strategy that every organization needs to adapt. Content marketing is not easy to do. It can be time-consuming to learn. But, dedicating your valuable time to learning content marketing is worth the effort. In 2022, if you are not using content marketing, you are setting yourself up for failure. If you are not taking advantage of content marketing, you are already behind your competitors, because everyone else is using it. Hop on the content marketing train and make your business thrive.