Marketing July 18, 2020 Last updated July 18th, 2020 3,993 Reads share

How to Use Packaging to Market Your Clothing Brand

Image Credit: DepositPhotos

When we talk about clothes, we think of everything that is related to dressing. But have ever we thought about the associated things with clothing like its packaging and why they are alike?
Okay, there are lots of them, but clothes of all sorts and for both genders are the most significant. A wide variety of apparel boxes are available for various forms of packaging. Designed shirt gift boxes UK can be used very flexibly for all kinds of items. That is why they are considered as boxes for clothing gifts.

Have you ever met people who are really mindful of their fashion choice? If so, you should have noted that they go to the limited channels to do so. The explanation is that they reveal the entire array of clothes. The range of shirts is visible through their choice and designing of packaging.
You are wrong if you assume that they go there because of their shirts and bands. Instead, they focus on every single detail of how they delicately deal with their presentation.
Among all your dealings with the fashion and clothing, the presentation of boxes is of huge importance.
Shirt boxes in the UK may be a big source of revenue. By designing and printing them properly, you will make them look lovely and beautiful. Yet, you should also need to understand the material. Add designs and make it fun to unbox.

History Tells Us Something

Shirts were first introduced in Europe in the 17th-century. They used to protect more costly waistcoats and frock coats at the time. Eventually, T-shirts took on their own significance and became exclusive clothes. Wear white shirts was emphasized, but it could only be worn by the wealthy at the expense.
The Role of The Shirt Boxes:

● Understand your brand.
● Create a relationship with customers.
● It makes it’s printing beautiful
● Packaging let the design Well
● It always comes with stickers
● Come in the due size of your shirt
● It communicates with customers
However, there are many things that need to be answered.

Choosing a Theme for Your Packaging

As you know, the variety of men’s and women ‘s shirt is huge. The theme of the box determines what sort of shirt is inside. Whether it is for party wear, casual wear or formal shirts, it also says about the type of fabric. So, customers will recognize the theme and made an idea about the brand.
All these shirts can’t pack in one box. So, for them, companies demand customized theme boxes.
Customization thus makes a significant contribution in providing enticing personalized shirt packaging.
For personalized clothing outfits, though, customization is a simple way to select the theme than normal printing. Printing is done according to the design of the shirt.
The customization also includes a color technique in relevant shirt color. Or sometimes manufacturers use the same touch of fabric over the box for the proper insight of the product. Moreover, for sportswear, customization help in defining them from usual wear.

Physical Ads for Your Brand

Shirt boxes are designed with eco-friendly material and printing.
Such shipping boxes are also designed with various styles and patterns. Printing companies offer designing help for the apparel market. They primarily focus on saving the environment and reducing the carbon footprint. However, the printing method they employ is PMS and CMYK.

Shirt Packaging Boxes
However, the same printing processes and color-pallets can give the company a brand reputation with printed clothing boxes, a label, and an image.
In addition to these boxes, you have to mention important details of your company. Add catchy phrases for advertising that will become your representatives. It is another reason that personally printed garment boxes are the source of advertisement and branding.

Designing and Material Choices

Printing on these boxes is only suitable when you have done the proper design with suitable material and formatting. The apparel market gives the assortment for the manufacturers.
Make it with the combination of other shirt items like ties, button-downs, bow tie, and scarves.
Make it perfect according to the size of the product. Otherwise, it will give the shabby look and people will not prefer it. However, as far as material is concerned, cardboard is a suitable material. But if you want to go a little higher and desire to give luxury appearance then use the rigid boxes as they are durable and permits you to save the shirt packed in it.

Custom Inserts

Inserts give the opening more fabulous. The options are multiple. However, silk inserts with black color make you more demanding.


Elegance is the core of silk. Beyond the shiny, eye-catching finish that helps consumers to feel the soft touch, consider adding silky inserts to the luxurious packaging so that customers can have a quality product feel.

How to Achieve the Look

A silk finish is possible with a thin layer which produces a brilliant and smooth material. These inserts can truly reveal the secrete of the luxury product. Moreover, you can combine them with other finishes, such as printing and finishing.

DepositPhotos – business packaging

Ramzy Bolton

Ramzy Bolton

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