May 5, 2020 Last updated May 5th, 2020 732 Reads share

How to Become an SEO Expert?

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Have a business? 

Need to reach a bigger market?

Going to the internet is what comes to mind often, and yes, it is the best way. But, it is easier said than done. Advertisements and movies often portray this as an easy and simple step. Just make a website or blog, and that’s it!!! You are famous.

Reality is often disappointing; to achieve success, one needs to have an understanding of SEO (Search Engine Optimization). 

This article is aimed at guiding you to master all aspects of SEO and help you get your website on top. You can also get in touch with a growth hacking agency who can help you in doing SEO for the website. 

Where to Learn From

SEO and other computer-related stuff are better learned and understood when they are done on their own. Most aspects of SEO are available for free on the internet; what you need is a guide. 

The best way to learn is online courses, they not only allow you with the flexibility to learn at your own pace, but you can choose your trainer, which matches your requirements.

Online courses give you the ability to learn things on your own, and that is way better than learning and memorizing things from a book.

What to Learn

SEO is quite a vast field with tons of topics to cover, so you won’t be able to cover all topics from a single course and that too in detail. Accessing different courses and researching is the way forward. 

Below mentioned are the topics that you need to focus on and invest your time in.

Content Marketing

Content is what the user reads; it is also one of the three major factors that Google uses to rate websites. So, it is important to invest your time in it.

Strategy on content marketing on Coursera and HubSpot Marketing certification is a great place to start.

Schema

It is a much smaller and compressed form of the website, think of it as a summary. This provides search engines something to display without scanning and filtering out content from the entire website. 

Schema provides added context to a page that can be useful to both users and search engines. Schema often provides context to a page which may otherwise be ambiguous.

Courses on Udemy and Coursera often include this in SEO courses; however, if you wish to learn about this independently, you need to refer to Schema.org.

User Intent

Understanding the user’s needs and providing the most accurate results is a search engine’s ultimate goal, for that it tries to understand the context of a page. Ensuring that search engines understand the context of the webpages is an essential part of SEO.

Again, what you need is an addictive content that can convert any traffic that one receives. You can also contact a growth hacking agency who can create good content. 

Lynda.com’s Learning conversion rate optimization and Conversion rate optimization courses in HubSpot is a great place to get an understanding of this topic.

Website Speed

Speed in the target region is used by both search engines as well as users. A slow site will eventually result in losses in viewership, and Search engines do not like that. Load speed must be reduced as much as possible.

Website optimization by Google provides technical details about website working and how to reduce load speeds.

Mobile-First

Mobile phones have increased internet access; greatly, they account for more than half of all internet searches. Mobile searches are also localized since search engines know the user’s location. Hence this also gives rise to localized search results. These benefits mean that search engines are now operating in a Mobile-first approach.

Mobile phones are also quite different from computer screens, where most websites are designed and made. The mobile-first approach is often neglected by developers. 

Most courses provide a mobile-first approach. However, it would be better to understand various mobile-first styling in CSS and JavaScript.

User Experience

Providing a great experience for the user ensures that the user sticks around your page and probably shares your page with their friends and family hence gaining popularity. 

Search engines scan the website for understanding the user experience of the website. 

Introduction to Learning UX Design by Springboard and User Experience (UX) Design: Human Factors and Culture in Design on edX are great choices to learn this vast field.

To read more, visit: https://tweakyourbiz.com/growth/growth-hacking/startup-strategies

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Nisha Dalal

Nisha Dalal

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