Marketing July 2, 2012 Last updated September 18th, 2018 976 Reads share

Advantages Of Using Pinerly To Monitor Your Marketing On Pinterest

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Are you using Pinterest yet to market your business? Many infographics and 

To pin using pinerly, add the Pinerly It bookmarklet tool to your bookmarks and use it to pin from your website/blog instead of clicking on the ‘pin it’ button.  As you can see in the image above, you can doublecheck the link, add effects to your photograph and you can write in your descriptor just as you would for pinning on pinterest.

You can also select the ‘website’ option (see below) and simply paste in the url from the post or product that you wish to pin.  The picture will be displayed and all you have to add is add a description which should, of course, contain your keywords.  You can then select the board where you would like to pin that image.

How To Use Pinerly

Each pin/post seems to create a single campaign so there seems to be no limit to the number of campaigns that you can have.  It is not yet clear whether a campaign can be created from a board which contains numerous pins.

Remember, true pinners are those who pin interesting content they like so don’t be tempted to use pinterest solely to self-promote. To pin successfully, it very much has to be a mixture of pinning your own content and other people’s.

Related: How Pinterest Can Increase Your Website Traffic

Main Advantages of Pinerly:

  • Tells you how many likes, comments and repins your pins/campaigns are receiving
  • Can reveal the number of click throughs to your website
  • Displays the information numerically and in a graph
  • Tells you the number of followers for that pin (some people will follow all your boards, others will elect to follow a single board so the numbers of followers will depend on the board the image is pinned to)
  • Tell you the reach for that pin
  • Shows you other pinerly pins so you can connect with others
  • Suggests people that are worth following
  • Provides tips for improving your pinning abilities
Pinerly Statistics

I always recommend to clients that they pin and repin little and often, especially if they are also sending their updates out on their twitter and/or facebook feed. It is not recommended that you  clog up the page for your followers with all of your pins/repins or you will be unfollowed.  However, not everyone has the time to check into pinterest a couple of times a day and the scheduling feature of Pinerly will be a very useful tool when it is released.

I can see it becoming a valuable tool for monitoring your progress on pinterest.

Related: How To Successfully Use Pinterest For B2B

Access to Pinerly is being wheeled out gradually and I see that I can invite 20 friends to use it this month so do let me know if you would like an invitation (will require your email address). You can follow me on pinterest right here.

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Lorna Sixsmith

Lorna Sixsmith

Lorna Sixsmith is a social media trainer at Write on Track, providing mentoring, training and content creation services to SMEs. Particularly passionate about blogging and Pinterest, Lorna also teaches these courses online at We Teach Social. Married to a dairy farmer in SE Ireland, Lorna recently self published her first book 'Would You Marry A Farmer?', a humourous look at life married to an Irish farmer.

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