Marketing February 6, 2015 Last updated September 18th, 2018 1,527 Reads share

15 Ways to Keep Your On Page SEO All New and Vibrant

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With the constant changes in the SEO industry and more frequent Google updates, it is extremely important for webmasters to follow the latest changes and adapt their websites according to them. We have all heard it countless times and still I will repeat it – adapt or die.

It is not a secret that since all these updates, your on-page optimization is more important than it ever was. Before even starting an offsite optimization campaign, you should make sure your website is fully prepared for it. As we move into 2015, let us have a look at 15 of most important on-page SEO techniques that you should not ignore and consider them in your strategy.

#1. Optimize Your Page Titles

Title tag is one of the most important ranking factors. It tells search engines and visitors about the content on your page. Title tag should be directly relevant to the page’s content and at the same time, it should be compelling, thus more searchers will visit your page. Since Google only displays 60 characters as a page’s title, try not to go over the limit and keep your title tag under 60 characters. Make sure your title is unique and try to include your important keywords at the beginning of the title.

#2. META Description Tag

META description is a vital part of any on-page SEO techniques and it is extremely important to use it properly. In short, a META description tag describes the content on your page both for search engines and for searchers. Most search engines accept description tags under 160 characters, the rest will not be visible for searchers. Therefore, you want to limit your description to this amount of characters. Including keywords in your description is definitely a must thing to do, but try not to overdo it. Generally, repeating keywords once and including similar keywords is enough. Try to consider your description tag as your copy, as your search traffic CTR will greatly depend on it.

#3. URL of Pages

Permalinks of pages on your site are important as well. I still see some websites not utilizing their permalinks properly for on page SEO purposes and I wonder why. Long and irrelevant URLs, like http://site.com/post_id=8, should stay in the past. If you are not including keywords in your permalinks, you are definitely losing potential SEO traffic to your inner pages.

The URL should contain a short summary of the given page, but no more than 4-5 words. Ignore and do not include words like “and,to,of,for,etc.”, since they are simply neglected by the majority of search engines

#4. Utilize Heading Tags Wisely

The next important tip about any on page SEO optimization strategies is utilizing heading tags. Not only does it make the content more readable for the visitors, it also helps search engines determine topics that are more important and keywords that your article is relevant to.

Remember, that each page should contain only one H1 tag and try to include in it the main keyword you are going for. When writing other heading tags, make sure to follow the proper hierarchy (H1 first, then H2, then H3, etc.). Include relevant keywords in your heading tags, but do not forget to do it in a natural way. You can check your current heading tags by viewing HTML page source.

#5. Keyword Density (aka stop stuffing your keywords everywhere)

Speaking about presenting your content naturally to the visitor, remember one thing, you are writing for humans, not robots. All SEOs have different opinions on keyword density and what it should be (and honestly it will vary in different multiple cases). I try to keep my main keyword density at around 1% and try to replace it with relevant keywords. Which means if I have 300 words of content on my page, I will repeat the main keyword 3 times.

#6. Make your content as readable as possible

Your site’s content readability is an important optimization factor as well. Make sure to use list tags (“ol” or “ul”), when you are writing a list. It directly affects your visitor’s behavior and if the content is good and readable, it creates a good user experience.

#7. Image ALT tags and file names

When embedding images in your posts, make sure to use image ALT tags and file names properly. Even though most visitors will not see this tag, it gives search engines another idea about the article’s topic. On top of that, you might even get additional traffic from people searching specifically for images.

#8. Internal linking

Another good tip is to interlink your inner pages in a natural way. For example, you might be writing an article about taking proper care of your garden sheds and your site has a dedicated page about garden sheds. It would be wise to create a relevant internal link.

#9. Duplicate Content

I think it has been said hundreds if not millions of times – all your content must be unique! Even though it has been said again and again, I still encounter website owners who are in a rush to launch a site and just copy content from their competitors.

Even though people make the duplicate content mistake without even knowing it. For example, WordPress site owners can encounter duplicate content issues when utilizing tag archives improperly. It would be a wise thing to check your website for duplicate content issues using tools like, CopyScape or Siteliner.

#10. Page Loading Speed

Do you think Google’s Webmaster Tools has the “Page Speed” section for no reason? I doubt it. Your site loading speed is an important SEO factor as well. Why would search engines recommend a site to searchers when it loads slowly and irritates visitors?

A few good tips to increase your loading speed:

  • Start analyzing your web hosting. Do not save money on hosting, as it is your virtual real estate. Try to buy the best hosting you can afford
  • If you are using a popular CMS (WordPress, Prestashop, etc.), make sure you use caching plugins, to decrease load on your server, thus increasing loading speed
  • Use a website speed test tool Pingdom, to determine your site’s loading speed and which elements can be optimized (decreasing image quality, for example)

#11. Optimize your site for mobile devices

According to the latest research, mobile traffic makes 40% of organic search traffic in the 3rd quarter of 2014. This is just insane how fast the mobile industry is growing. Furthermore, Google announced that they would exclude sites that are not mobile-friendly from search queries made on mobile devices.

If your website is not responsive and optimized for all available mobile devices, you are seriously missing out on a lot of traffic. Make sure you also check mobile version load times.

 

#12. Connect your social media profiles

Social networks are as popular now as never before. It also tells search engines a lot about your website if your site is shared and liked on social networks. Make sure to include proper social actions button, thus increasing your chances of picking up additional social traffic.

Connect your social profiles with your website. Make your visitors aware that you are active on social networks as well. OG (Open Graph) tags are vital as well, since it makes your content more enticing for social traffic.

#13. Sitemaps and robots.txt files

You should create and include a sitemap of your website. It helps search engines index your site better and faster. Do not forget to add a link to sitemaps XML files in your robots.txt file.

If you have any directories you do not want search engines to index (for example administration panel), use robots.txt file for that.

#14. Contact, privacy policy and terms of service

All businesses and organizations should have a contact page with details about your website/business. If you are running a legit website, you absolutely must have a privacy policy and terms of service! Link to them in the footer, since it is the most common place for those kind of pages and people usually scroll down when looking for them.

#15.  Bold, italic and underline tags

Another way to make your content more readable is to use the above-mentioned text formatting tags. On top of increasing your content’s readability, you will also notify search engines about important keywords in your article.

Keeping these fifteen points in mind would be good for your website even after a dozen new Google updates. However, the anatomy of a webpage from an SEO perspective would be incomplete without the mention of headers and footers, and how schema microdata is the next big thing in deciding content fit. But we will leave that for another day. Although it may seem that search engines just want to make our life harder, they simply want to provide the best user experience they can. In addition, the only thing we can do, if we want to stay in this business, is to learn these new changes and adapt to them! Do you agree?

Images: ”Businessman looking at seo design on whiteboard. Shot outdoors/Shutterstock.com

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Nikhil Jain

Nikhil Jain

Nikhil Jain is the CEO and Founder of Ziondia Interactive. Nikhil has over 9 years of experience in the internet marketing industry. Over the past 9 years he has owned multiple ecommerce sites, a few hundred MFA sites, did a lot of affiliate marketing (through various avenues - SEO, CPA, CPC, Facebook, CPV, Media buying, etc.).

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