April 27, 2021 Last updated April 27th, 2021 1,939 Reads share

10 Tips for Your International Marketing Plan

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Doing business in the modern world is not just a great thing, it becomes just as normal as getting familiar with computers and digital technology. And this trend allows so many people to grow personally and professionally and do what they like doing. On top of that, doing one’s own business is one of the best things to improve financial wellbeing. At the same time, just doing business can become somewhat mundane and boring with time. That’s why it’s important to go global one day and another. And while it seems like the world is huge and ruthless, there are still a couple of tricks and workarounds that can help you on your international journey.


Going Global Safely

Going global with your business is very important in the modern context and should be attempted by any entrepreneur that plans to grow their business. Yes, global society is very large. Yes, it might seem that your business is unnecessary in such a vast context, and there’s no point to go global at all. Still, all that is very far from the truth. The degree, to which you are necessary to the business world, and people on our planet largely depends on the way you put it.

To put it simply, the initial success of your business on the international market largely depends on your marketing efforts. Marketing is one of the driving factors of today’s business, so neglecting it even partially is not even bad, it’s simply pointless. Marketing is the process of creating the most fitting image for your business and making it public. Sounds pretty simple, but it’s much more than that. Marketing involves lots of people, from you as the commissioner of all the deeds to the most accurate translator who’s going to make sure that your marketing campaign can be easily understood by the target audience. Here are only a few quick tips as to how you can present your business on the international market decently.


  1. Research well. Before you enter a market you must familiarize yourself with it. That means learning more than one aspect of it. You should go beyond the obvious things like consumer power, competition, and popular trends. Aside from that, study potential partnerships, channels of communication, the manner of communication, and so on. Be original in the prior stages of the marketing plan, and you’ll do well further.
  2. Do your homework. Studying your target market is great. What’s greater is studying your ground. Make sure you know every possible and impossible flaw in your business. What do you do? What can you do? What can’t you do? What can you do better? All these questions and more should be investigated after you researched the market. This will allow you to put all pieces of the puzzle together most coherently and appealingly.
  3. Do prior exhibitions. Before you enter the market, show yourself to it at your best. Participate in exhibitions, fairs, and business festivals. All of that can largely confirm your theories based on your earlier studies. At the same time, you’ll have an opportunity to show yourself before actually entering the market.
  4. Don’t go physically first. Even after you’ve demonstrated yourself to the foreign market, it might still not be the time to go full charge. Try creating a website and enabling international delivery. Again, this will demonstrate the demand for the products or services you provide as well as will familiarize your potential customers with your business.
  5. Roll out the best first impression you can. First impression matters in lots of contexts and businesses are no exception. After studying the market, you plan to penetrate, and your ground hit from both sides as hard as you can. If you found that that should be a radically new offering to the market, then so be it. Trust upon this when you hear that all initial costs are worth it in the end.
  6. Find and work with local partners. It’s dangerous to go on your own. Make sure to find someone who can safely guide you through the unknown land. That could be your supplier or just a fellow entrepreneur you know who is not your direct competitor. Such people know the market perfectly, so you can trust them.
  7. Mind the language. Entering a new market means communicating with your customers in their language. The internet is full of tips on how to avoid translation marketing mistakes to make your marketing campaign smooth and seamless. Try to localize to appeal to your customers and make sure to work only with trustworthy professionals.
  8. Blend the local and global thinking. While you should think globally when you build your marketing plan up, you still must aim locally. There’s no better marketing than the word of mouth. Thus, hitting the hearts of the local audiences is the key to the globalization strategy’s success. As it was mentioned earlier, localization is vital, so overlooking it is something that you should avoid.
  9. Make sure to maintain a consistent image. It might seem obvious that your original image should not change completely for the international market, it may still be overlooked by many. If you’re not maintaining a green image originally, for instance, there’s no point in trying to try this strategy in another country either. It will simply look like greenwashing. So, make sure to be honest with your potential customers from the very start.
  10. Develop an exit strategy. It might seem like a negative outlook, this, is normal practice everywhere. If it seems that the conditions are perfect at first, it still might not go as planned. Knowing when it’s the right time for you to backpedal is great because it saves you a lot of money, time, and resources.


Going to Distant Lands

An international market is quite an ambiguous and dangerous place to enter without a plan. Nobody ever said that creating a marketing plan is easy. Still, nobody ever said that going global is a bad idea. By stepping out from the environment you got used to, you prove that you’re ready to take the responsibility for your business and make it big someday. It might not be tomorrow or even over the weekend, but it might be in a year or so. There’s no point in missing an opportunity out when there’s so much potential in the unknown. After all, the one who doesn’t play never wins.



Dmitry Kozlov

Dmitry Kozlov

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