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What It Means To Be A Micropreneur

By Susan Guillory Published May 23, 2014 Updated December 1, 2022

I recently had an epiphany that I shared on my first

Are You a Micropreneur?

Here’s  a checklist to see if you fit the definition of a micropreneur:

  • Are you the only person in your company?
  • If you work with others, are there fewer than 5, or maybe only freelancers?
  • Do you do everything from marketing to supply-ordering?

If you answered yes to these questions, you, my friend, are a micropreneur! Welcome to the club. It’s a nice place to be.

What’s Important to You

You’re probably more concerned about staying afloat than making your second million. And while you know there’s a lot of great software out there that could probably help you grow your business, you’re probably not dropping thousands of dollars on it unless you can see the return on your investment. You’re willing to learn how to market/account/make sales because you’re passionate about your business, and you’ll do anything to see it succeed.

And maybe, just maybe, you’d like your company to look bigger than it is (housed in your closet, surrounded by shoes). You want to give the impression that you are one of those companies with bustling offices and staff. And that’s okay.

Am I right?

Where to Find Relevant Resources

So you don’t really care about employee benefits, since that’s not relevant to your business. You want sites that deliver more DIY content, more cost-conscious tips, and more self-improvement. Tweak Your Biz is a great place to start. Here are other sites providing content that micropreneurs like you and I can benefit from:

  • The Solopreneur Life
  • Solo Smarts
  • AllBusiness

Let’s Support One Another

We micropreneurs need to stick together! After all, we’re the backbone of America and beyond. In the US, micropreneurs make up 95% of small businesses. So we cannot be ignored! Let’s work together, provide advice to one another and generally support each other. Connect with other solopreneurs on Twitter using the following hashtags:

  • #entrepreneur
  • #solopreneur
  • #micropreneur

Social media is a fab place to feel connected, which is important, since so many of us are isolated and pecking away on our computers (I know that’s the case with me!).

How do YOU connect with other micropreneurs? What sites do you recommend for resources? What tools do you use to grow your business?

Images: “Young businessman in a suit juggling with office supplies, isolated on white background/ Shutterstock.com“

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Posted in Growth

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Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Tweak Your Biz. Follow her on Twitter

Visit author twitter pageContact author via email

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Contents
Are You a Micropreneur?
What’s Important to You
Where to Find Relevant Resources
Let’s Support One Another

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