Finance November 15, 2019 Last updated November 15th, 2019 149 Reads share

4 Brilliant Ways to Save Your Business Money

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As a savvy business owner, you know the importance of saving money. Your strategic financial expertise can definitely come in handy in times of need and can enable you to expand your business in more ways than one. However, in today’s economy, it can sometimes prove quite difficult to pinch your pennies.

Fortunately, there are still plenty of ways to stay frugal and save money while running a successful business. So, how can you save money and still stay competitive? You can start anywhere from the hiring process to marketing techniques to in-office tasks. Whatever the spending problem is at your business, there’s bound to be a solution. So, let’s look at a few ingenious ways to save your business some moolah.

Finding Top Talent and Hiring Right

Regardless of the role you’re looking to fill, hiring right is key to saving your business money, which is why it can be such a strenuous task.

Every business owner understands: the hiring process can be a long, arduous, and taxing process. With so much resting on finding “the one,” it’s important to pick the right person for the role. However, given how important it is, this can create a lot of pressure for the hiring manager, which may result in many sleepless nights.

The right hire must be able to do their job well and provide exceptional customer service, leading to substantial benefits for your company. The trick is finding someone who isn’t a one-trick-pony, someone who can juggle more than just their specific role. This way, they have the charisma to work with clients, as well as the ability to perform basic clerical and IT duties in a pinch. When hiring right, you need to give substantial consideration to the “jack-of-all-trades,” so to speak.

Ditch Traditional, Go Digital

As you may have noticed, technology has essentially taken over. Nearly everything is happening online today, and because of this, making the switch to digital marketing isn’t just a smart choice from a marketing angle, it’s great financially, too.

Digital marketing offers a wide price range suitable to any need or budget, so you don’t have to hire an expert to get your business up and running. You can simply choose the exact digital marketing campaign that fits your business best and run with it.

Most successful digital marketing campaigns start with a social media page. The most common platforms for this are Facebook, Twitter, and Instagram, as they are the most used by the general public. However, for businesses geared toward an older clientele, LinkedIn is another good option.

Start small. Begin by posting content regularly; having an online presence is important in the digital age. Then, when you’re ready to move up to paid advertisements, you’ll be delighted to know that for as little as a dollar a day, you can reach hundreds of people in your local area.

Better Training Means Better Results

When your employees are well trained, your business will be synergized and way more efficient than it was before. This will lead to better productivity, enhanced customer service, and ultimately more loyal, repeat customers.

And why is this so? It’s simply because learning valuable skills and participating in team-building exercises creates a positive, high-energy office atmosphere. Employees will be able to work together as a supportive team to keep projects moving along efficiently.

As you know, it’s important to train new employees, but it’s also crucial to keep up with routine training overtime to constantly refresh your employees’ memories and maintain your well-oiled machine.

Slash Outsourcing Costs

If you’ve found that one of your business’s largest expenses is constantly contracting outside talent to fix computers or perform other clerical or IT-related tasks, it may be time to weigh alternative options.

First, computer issues are one of the most commonly outsourced elements for most businesses. Technology plays such a critical role in our world today, so your business needs computers to be reliable, up-to-date, and working in tip-top shape each day. If you’re constantly contracting out your IT work, it may be a good idea to invest in hiring someone with these skills. Adding a college student with loads of experience in IT to your team part-time is a great way to secure reliable, quality work at a more reasonable price.

Drug use protocols, which usually include drug testing, also rank among the highly outsourced services that most businesses take advantage of. However, you can now cut costs by utilizing in-office drug testing kits. If you routinely test your employees for drugs, hiring a local agency can be a complicated, hassle-filled, awkward experience. Additionally, outsourcing your drug testing sacrifices the convenience factor, as many times your employees must go to an off-site clinic. In-office drug tests are now available in bulk packages from several reputable drug-testing companies. These kits offer reliability, convenience, and anonymity, allowing you to save money but savor the benefits. From urine to saliva tests, all of them “adhere to FDA and CLIA standards of risk, error, and accuracy.”

Remember, when it comes to cutting costs and saving money for your business, you’re simply investing in the future of your business; however, cutting costs doesn’t have to mean cutting corners. Instead, find strategic ways to save money and continue growing your business.

Serhat Pala

Serhat Pala

Serhat Pala is the Founder of Rhinoforce, an online marketing agency that renders expertise to aid its clients execute their online marketing strategies. Rhinoforce has a specialized video marketing program for small and local businesses in accordance with their target audience. Prior to that, he ran TestCountry.com, one of Inc. 500’s fastest growing privately held companies.

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