For a lot of business owners in the United States, having a website is of secondary importance, meaning that maintaining the site and providing users with constant useful information falls aside. However, the reality is that having an up-to-date website boasting simple design and easy navigation is one of the best ways that you can boost your business, reach new clients, and retain existing customers who may otherwise find themselves working with a different company who is easier to find online.
The reality is that as a business owner, you probably don’t have time to design or maintain a website. Remember, though, that your target consumers don’t want to accept this, and will simply move on to someone else with a better website. Hiring a Miami web design company is one of the best ways that you can keep focusing on what you do best while benefiting from the experience and professional abilities of a design team.
Good Design Lowers Bounce Rates
Google and the other major search engines use something known as your “bounce rate” as one of the many indicators of whether or not your site is worth sending users to. Your bounce rate is the percentage of unique visitors to your site who back out of your site after only visiting a single page, which is a good indication that they decided to find the information they needed elsewhere. A high bounce rate can be caused by a variety of factors, but one important factor is your design: if a visitor arrives to your site and it is poorly designed and difficult to navigate, it is much easier to go back to the results page and try the next page down.
Good Design Increases Conversions
When a user visits your site and does not bounce back to the results page, it is important that they are able to find what they are looking for, and are able to take an action. These actions are known as conversions, and you will determine which conversions are most valuable for you during the design phase and will continue to adjust your site in order to optimize for your most important conversions. Some common target conversions are things like completing a transaction, signing up for a mailing list, or requesting additional information.
Good Design Improves Search Engine Rankings
Good design keeps users on your site longer, and the major search engines take note. Remember that Google and Bing are actually products, meaning that the parent company of the search engine is focused entirely on providing their clients with an exceptional experience by helping them find useful websites. When the search engines see that your sitemap is a mess, your bounce rates are high, or that your other important metrics are lacking, then they will suppress your site in their results pages. Good design makes it easy for search engines to keep suggesting your site.
Bad Design Sends Visitors Running
Whether the problem is a disregard for responsive design, a cluttered homepage, spammy CTAs, harsh colorways, or anything else that catches a user’s eye as an issue, high-speed internet makes it easier to simply go back to the search results page and try the next site down. Users want to know that they will have a pleasant and professional interaction with you, and a poorly-designed site sends subconscious signals to a visitor that working with you is going to be as cluttered or frustrating as your website. Think of your website as a potential client’s first impression: would you want them to come into your office or storefront and see that everything is chaotic?
responsive website concept -DepositPhotos
