The sales cycle is not an easy process, but with the right apps and tools, you can make it smoother than you imagined. There are many apps on the market today that are suitable for your online store, but it will probably take you forever to research all of them and find the best ones. Therefore, to save you unnecessary work, we have selected 15 relevant Shopify applications for your business. The Future of E-commerce Marketing As an e-commerce entrepreneur, you have a great responsibility. You are not only the founder and creator of your online business, but also in charge of marketing, management, human resources, finance, and product development. You have a lot to do, so automating every step of the process is part of how you do it. For many e-commerce entrepreneurs, because they have so much to do, things like email marketing are sidelined and they can’t send emails to their mailing list. This can ultimately hurt the mailing list, and we’ll tell you why. The last thing you want to do when it comes to running a successful mailing list is collecting email addresses and then not sending emails, or worse, sending irrelevant emails. This confuses your mailing list subscribers because they can’t recognize your brand, so when you send emails to your list, it could cause them to unsubscribe or potentially even flag your email campaigns as spam. Not only does this shrink rather than grow your email list – it can negatively impact email deliverability and open rates. So instead of sending a few sporadic emails to your list now and then, you need to send emails in a sequence. The best way to do this if you don’t already have a process is to automate it. 15 Shopify Apps That Will Supercharge Your Business Tracking all platforms, email marketing strategies, and taking the time to compare all providers is challenging these days. Ultimately, you will want to choose the solution that works best for your business, helps you achieve your goals, and includes easy integration with your favorite e-commerce platform. Next, we’ll take a look at some of the most popular Shopify apps that will improve your business. 1. Firepush Firepush is a one-stop marketing automation app for Shopify stores. It provides everything you need to monitor, automate, and segment your web remarketing campaigns, email, Facebook Messenger, and SMS. Plus, you’ll also get access to advanced reporting and analytics tools to help you improve your marketing efforts. From automating welcome messages and abandoned cart recovery emails to requests for customer feedback and subscriber growth tools. Pricing: The free account includes basic reports, basic growth tools, welcome campaigns, and more. The basic account costs $15 per month and includes unlimited contacts, ad campaigns, subscriber transfers, 24/5 customer support, and more. You can find out more about paid plans on the company’s website. 2. Campaign Monitor This app allows you to send emails that your customers cannot ignore. It also leverages automation and pro-level email marketing for high-growth companies. It provides out-of-the-box custom pre-built segments including high costs, newsletter subscriptions, new, and repeat clients. Pricing: It starts at $9 per month for 2,500 emails and 500+ subscribers. You can see the rest of the information on the company’s website. 3. Poptin Poptin is a tool that offers pop-ups, email autoresponders, and embeddable forms. Popups are a particularly good option for highlighting certain items in your store that will grab the attention of your visitors. Poptin will help you build all types of popups that are triggered by various user actions. For example, you can build discount pop-ups that are shown whenever someone tries to leave your site. With a drag and drop builder, it only takes you a few minutes to create fun pop-ups. Pricing: You can create unlimited pop-up ads for free, and paid plans start at $19 per month. 4. Kevy Kevy will help you personalize marketing by converting visitors to clients. The platform’s features include customizable pop-up suggestions, dynamic listings, cart and transaction recovery emails, behavior-based triggers, and revenue tracking. Pricing: It starts at $250 per month for unlimited emails and 8,000 subscribers. 5. Lucky Orange Lucky Orange will be a spy for your Shopify store. It will show you exactly what your visitors see and do when they enter your store. It records their every step, so you can make some improvements to your site, make your store more user-friendly and instantly increase sales. Pricing: You can see how this works with a 7-day trial. Paid plans start at $10 per month. 6. Getresponse This Shopify email marketing solution is ideal for start-ups and small businesses. It offers some great tools that can come in handy, such as autoresponders, A/B testing, designed responsive forms, and tracking. With its marketing automation tools, you can easily set up automated campaigns. It has a drag and drops feature that helps you create segment contacts, campaigns, and send content for specific segments to specific groups. Getresponse also has a large help section with free learning materials such as readings, webinars, guides, tutorials, videos, and more. You can even contact them by phone, live chat, or email for further assistance. Pricing: It starts at $15 per month, but it also offers a free 30-day trial. 7. Oberlo Oberlo is an app that has been specially designed to help entrepreneurs easily upload products directly to their Shopify store from the Oberlo marketplace or AliExpress website. With the Oberlo dropshipping app for Shopify, you have an entire library of products to choose from across a variety of price points – apparel, electronics, accessories, toys, and more – plus you can ship them directly to your customers, which means you don’t need to manage or handle inventory manually and you don’t need to ship products either. Since Oberlo integrates directly with Shopify, the entire process of selecting, selling, and delivering products is completely automated and doesn’t require much effort on your part. Pricing: The starter plan is free. The basic plan costs $29.90 per month and will receive up to 500 orders per month and up to 10,000 products. You can find out about the rest of the plans on the platform’s website. 8. Emma With this app, you have access to a world-class email service provider that offers two-way synchronization of your clients’ data, powerful analytics, and intelligent segmentation tools. The main features include autoresponders, built-in mobile templates, drag-and-drop design tools, and smart features like A/B/C subject line testing. Also, Emma boasts a 99.2% delivery rate. thanks to many years of relationships with all major providers. Pricing: The pricing starts at $89 per month for 10,000 subscribers. 9. Mailchimp Mailchimp comes with easy drag and drops email, autoresponders, contact segmentation into groups, and easy tracking for analytics. It also allows you to customize delivery times based on the user’s time zones, and you can set up segmentation based on geolocation. Pricing: Paid service plans start at $10 per month for subscribers up to 500, and the price increases in increments of 500 subscribers. It also offers a perpetual free plan that lets you send 12,000 emails to 2,000 subscribers. 10. Constant Contact Marketing With Constant Contact Marketing, you can easily organize your contacts, email list, templates, and more. It provides you with 1GB of storage for your easy tracking system, files, image library, and built-in social media sharing tools. It is especially helpful as the platform offers workshops and online training for you. Constant Contact Marketing will help you learn email marketing tactics faster and apply them to the benefit of the business. Pricing: It starts at $20 per month, but it also has a free 60-day trial with no credit card required. 11. Inventory Source It’s a dropshipping and inventory management app that connects your Shopify store with over 180 vendor networks. This makes sourcing and inventory management much easier. What’s more, Inventory Source even automates parts of business operations such as inventory synchronization, automatic product loading, order routing, and more. Pricing: The platform has a free account and paid accounts. For example, with the $50 per month Inventory Sync plan, you can take advantage of bulk action management tools, automatic product data downloads, and more. 12. HelpScout This app will help you build reliable customer support for your buyers. You will be able to manage conversations and information from one place. Pricing: It offers a 15-day free trial, and paid plans start at $20 per month. 13. ReferralCandy This Shopify app helps you set up your email well. With ReferralCandy, you can reward your clients for bringing new customers to your site with everything from special gifts to coupons and cash. You can also track your referrals, keep track of your sales, promotions, and adjust everything to match the look and feel of your brand. Pricing: It has a 30-day free trial, and paid plans start at $49 per month. 14. Spocket Spocket is a dropshipping app with Shopify that allows you to search for and directly contact suppliers located in the EU and the US. It will help you compile a list of high-quality products for your online store. With suppliers located around the world, you have a variety of products to choose from to build a store that suits your niche and meets the interests of your customers. Spocket also can order samples of products from suppliers so you can evaluate each product yourself. Pricing: There is a free basic plan, with paid ones starting at $39.90 per month. 15. Prisync Prisync allows you to track the prices of competitors, as well as the availability of their products in warehouses. You can use this information to create your pricing strategies. Pricing: This platform has a 14-day free trial. Paid plans start at $129 per month. Conclusion Finding the best Shopify apps for your store is not an easy task, so this list will surely help you with your business. Choose the ones that you need the most at the moment to maximize your income. We hope this list helped you find valuable applications that you can use to grow your e-commerce business and to create or expand your product offering.