2 weeks ago Last updated May 10th, 2019 65 Reads share

Small Business Marketing on a Shoestring Budget

Image Credit:

The internet has revolutionized the marketing game forever. But there’s no need to worry about it, because it’s not a bad thing. Not at all — especially for small and medium sized businesses. The fact is that things like email and social media make effective marketing plans for smaller concerns a lot easier, and cheaper, than they used to be. So there’s no reason to put off your amazing marketing strategy just because you have little or no marketing budget. Here are a few tips to help you maximize your advertising and marketing budget.

Grow your Instagram Presence, Find new customers and make more sales

The first thing that 87% of people do when performing a background check on a brand is to check its Instagram page. Checking Instagram is a huge part of the modern-day consumer’s vetting process and it plays a huge role in determining whether or not someone will end up buying from that brand.

Now, there are two ways to minimize the amount of time it takes to grow and maintain your brand’s Instagram account:

Sara Agency is a GAME CHANGER for Instagram Influencers, small businesses and accounts. For only $9.99 it is less expensive, but more powerful than all other IG bots.  The software, which has been featured in Social Media Pro Magazine engages with over 200,000 profiles a month from your account and grows it at 40x your normal rate!  It is considered the best instagram growth service in the world because it uses REAL organic engagement from your profile.  Sara is NOT for people who just want a bunch of fake followers that aren’t fooling anyone.  It will get you REAL followers and engagement so you will wake up to tons of new followers everyday.  

Here’s their secret – Sara used to only be available to celebs and verified (blue check) instagram accounts, but it recently opened up to everyone.  It comes with a FREE trial so just click here to check it out for yourself.  I’d suggest you do so soon, not sure how long it will be before they stop allowing new users to join again…

It’s a given that an effective blog is a key marketing tool for any business, small or large. As a small business you may think you can’t handle cranking out a dynamite blog every other day — but that’s simply not the case, if you take advantage of the spate of guest bloggers who are willing to write material for your blog, at little or no cost. Let’s say you own an online t-shirt store. How many ideas can you personally come up with each week to keep your blog and social media channels fresh and informative? At some point you’ll probably burn out, and that’s natural — unless you’re a literary genius. So go online to look for guest bloggers, hired guns, so to speak, who want to post their own material on your blog. They’ll come up with fascinating and informative takes on the wonderful world of t-shirts that you could never think of yourself — and usually all they ask in return is the chance to share their own link either somewhere in the article or as a footnote. If you can live with that, you can literally have hundreds of blog posts at your fingertips. Of course, you’ve got to edit each guest blog to make sure it meets your standards — but once you’ve got those standards in writing you can copy and paste to make sure everyone who writes for you knows just what you expect. It’s a win-win situation — you give them exposure and they give you in return fresh content, which is the lifeblood of any effective blog.

How good is your landing page?

A good landing page is where your customers and potential customers are directed to first whenever they click on the name of your brand and/or company. But don’t fall into the trap of loading your landing page with too much information, or bells and whistles. Make it interesting and eye-catching, of course, but help viewers to want to look further at your Facebook page or Twitter account to find out more about your company and any special sales and bargains you are currently featuring. It’s also the best way to advertise new products and services, and to exhibit positive referrals from satisfied customers. And don’t make the mistake of keeping your landing page always the same. Mix things up by using new graphics and changing fonts and gateways so viewers will get the feeling you’re always up to something new and exciting, so they’d better keep coming back to your landing page to make sure they don’t miss anything.

Don’t be afraid of Yelp

Yelp.com is a great way to get local exposure for your products and brands. It’s easy and costs nothing to register with them — and then you can sit back and relax, knowing that you can control, to some extent, reviews of your business. The best part is that if someone posts a negative Yelp review of your business you’ll have the tools to help offset that potentially damaging review with a raft of positive notices you can immediately post yourself. It’s as easy as falling off a long, and much less painful. And besides, a smart marketer knows how to turn a bad review into good publicity. People naturally gravitate to bad news, and if you honestly own up to something that went wrong somewhere in your organization and promise to fix it, and then really do fix it, the resulting publicity can be a marketing bonanza — showing customers and potential clients that you’re open to honest criticism, that your company is transparent, and that you’re will to rectify errors whenever possible.  

Adam Torkildson

Adam Torkildson

Adam is the owner of Social Media Explorer, which is owned by his other company, Tork Media. He splits his time between writing, editing, and managing both enterprises.

Read Full Bio