June 19, 2020 Last updated June 19th, 2020 1,661 Reads share

Optimizing Technology to Improve Business Productivity

Image Credit: DepositPhotos

To be profitable a business needs to be as productive as possible with the resources at its disposal. Thankfully, modern tech is helping to turbocharge productivity across a range of industries, allowing organizations to unleash their true potential.

Here is a look at the different ways in which tech is being tweaked and optimized this year to help ambitious firms to achieve their goals.

Communication & Collaboration

Contemporary tools for communication and collaboration can be used in various ways, both to boost productivity and to ensure customer satisfaction.

This is particularly relevant in contexts where teams are required to work remotely, whether through choice or necessity. Recent tech success stories such as Zoom have demonstrated that allowing colleagues to stay in touch regardless of where they are in the world is not just a way of increasing productivity, but allowing entire organizations to overcome challenging operational scenarios.

Likewise collaboration through cloud-powered services like Dropbox, Google Docs and Microsoft Teams has become essential, meaning that multiple people can come together to contribute to projects irrespective of the peripheral circumstances.

Workflow Automation

Software which automates vital processes is useful across many areas. For example, in the real estate industry, transaction management software is now capable of stewarding mission-critical events without requiring anywhere near as much manual input from agents as was necessary in the past.

From keeping paperwork in one place and making it available digitally across a range of devices, to providing updates, alerts and reminders as deadlines loom, cutting edge platforms can be used to automate workflows for employees and help them to be more productive without making compromises.

This type of software is also flexible, allowing individuals and teams, as well as clients and customers, to benefit from the myriad features.


Outsourcing the responsibility of running hardware and software to a third party is not a new prospect, but it is one which more and more businesses are embracing lately as the need to cut costs without compromising productivity becomes apparent.

Virtualizing software ecosystems and making them device and hardware agnostic has obvious benefits in terms of usability, while also meaning that there is no need to get caught up in the perpetual and expensive upgrade cycle that afflicted IT for so many decades. Third party providers can worry about keeping their data centers up to date, while business users can simply enjoy the fruits of virtualization unhindered.

Time Tracking

Productivity is intrinsically linked to making the most effective use of the time that is available, and through technology it is possible to get a better understanding of how the ebb and flow of employee effectiveness may cycle over the course of days and weeks.

Software built to track time and deliver important insights based on its findings, such as Toggl and TimeBoy, are impactful in this respect. No doubt as home working becomes the norm, they will be seen as even more empowering.

productive employees working -DepositPhotos

Ron Evan

Ron Evan

Read Full Bio