Business

How to Use FOMO Marketing to Boost eCommerce Sales

Have you ever been scrolling through your social media feed, seen your friends on an awesome vacation without you (pre-pandemic, of course), and experienced FOMO? FOMO stands for the “fear of missing out.” You’ve likely experienced the feeling before. FOMO is a common emotion for many; for example, when a friend gets the latest tech […]

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How to Choose the Right Legal Entity for Your Business

JP Morgan Chase mentions that a large volume of small businesses is relatively new. Part of surviving in a competitive field such as new business comes from having a competitive product and a great marketing team. The other part of it comes from knowing the most beneficial method of structuring your business. A business structure […]

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Top Marketing Strategies for Building a Solid Category Page

Category pages are considered as the backbone of e-commerce websites, they account for the biggest chunk of organic traffic (beyond the homepage). Building structurally strong category pages result in better ranking and a seamless user experience for higher conversions.  In this article, we are going to explore key category page marketing strategies and best practices […]

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6 Essential Template Documents That Every Freelancer Should Be Using

With the COVID-19 pandemic forcing millions of people out of their jobs, we have seen an increase in freelancers starting their businesses. As more people become disenfranchised with the corporate world, the idea of becoming your boss can be appealing. Working on your schedule, offering up your unique talents on your terms has become a […]

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Business

6 Employee Wellness Ideas to Rejuvenate Your Workplace

Staying healthy at work can be challenging for many, especially when tasty snacks (I’m talking about you, donuts), hours spent sitting down, and skipped lunches are the norm in your workplace. These types of unhealthy habits can pose significant problems down the road not only for your employees but also for your business. So what’s […]

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What Are Reverse Mortgages and Home Equity Loans?

What are reverse mortgages and home equity loans, and which one will work best for your situation? We’ll help you learn the difference and explain why each may be beneficial to you. Both reverse mortgages and home equity loans are able to help you right now, as well as during your retirement years and beyond. […]

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How An Office Carpet Cleaner Can Save Your Business Money

The cleanliness of your working environment is crucial in ensuring your team members can complete their best quality of work. Hygiene and work environment cleanliness have been linked to productivity both in individuals and companies. Not only does a clean environment promote high spirits and motivation, but it also minimizes the risk of allergies and infections, […]

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How Do Web Scrapers Work?

If you’ve ever used the copy-paste functionality to get certain information from a website, you’ve performed web scraping. Perhaps you wanted to compare prices, get contact information, or gain insights from social media feeds. However, manually scraping the web takes a lot of time and leaves room for human error. You may end up with […]

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How to Create a Successful IT Project Roadmap

Project managers have to be able to convey all the details of their projects in a way that everyone understands it at a glance, and having an IT project roadmap is the best visual means for doing so. Having a roadmap improves the project manager’s visibility into the workload, allowing for a more accurate delegation […]

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Dentists and Doctors Should Rethink Marketing Basics

Most entrepreneurs go into business because they love their chosen profession. Chefs believe their menus will have crowds knocking on their doors at all hours. Tech consultants know how to fix problems that baffle ordinary mortals. Doctors and dentists like the science and craft of helping people become healthier. Sooner rather than later, the reality […]

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