July 8, 2020 Last updated July 8th, 2020 982 Reads share

The Case for Outsourcing SEO Services: Should You Prioritize It This Year?

Image Credit: DepositPhotos

Since the moment outsourcing started in 1989, it has always been trending as one of the integral parts of a business on a global scale. However, some businesses are not outsourcing for their company because they have a separate team doing a job, or they could not afford to hire an outsourcing company.

Outsourcing Statistics

If you ever want to hire an outsourcing company for your webpages or even start an outsourcing company for yourself, you should know that the outsourcing industry is flourishing and has overtaken some of the world’s biggest industries. There are some outsourcing statistics that you should know if you think of outsourcing.

Outsourcing statistics have shown that the market is continuously rising and falling. The good thing about the outsourcing industry is it has been stabling all the time. As someone who can potentially hire an SEO outsourcing company, you should hire one when the prices become lower so you would spend less on something that could make you more money.

In the US alone, there are 300,000 jobs outsourced in the country every year. There are negative sentiments in the industry of outsourcing, especially if there is an economic crisis. Many people think that Americans could do 300,000 of those jobs, but many companies hire foreign entities to outsource.

Well, you cannot blame these businesses for hiring outsourcing companies. Foreign outsourcing companies are way cheaper than the price in the US. Countries like the Philippines and India are among the two best countries for outsourcing because they understand the English language, have a low service fee, and have an enormous workforce.

Technology in Outsourcing

Technology and innovation are also playing a considerable role in outsourcing. One of the changes that companies make is using the cloud. Statistics show that more than 93% of companies are using cloud services to improve their outsourcing. Statistics show that companies are willing to pay more if it gets them to use the cloud in return.

For a large number of businesses, the strategy to lessen costs is not to fire people and cut jobs but by doing effective and efficient innovations. Outsourcing is one useful way to cut costs and deliver a better product in terms of advertising and promotion. The move towards cloud technology will help companies to start new markets.

Using Outsourcing for Brand Exposure

Exposure is one of the most important things that you should spend because it gets you to more customers if you own a small or medium business. If your service is more than adequate, word of mouth and recommendations will come across potential customers. However, this is not enough in the world that we live in today.

Utilizing the internet is a powerful strategy that you can perform if you want to have your brand known across multiple channels. For starters, you can set up a Facebook and Instagram account to expose your brand to as many people as possible. However, this method is not enough. You need to post and play with the algorithm continually.

It is understandable if you cannot continuously post because of your limited employees and busy schedule running a company. Almost all corporations today have a team that settles their online presence and brand image. If you cannot provide a salary for a team like this, the best option for you would be outsourcing your online content.

Outsourcing is the process of paying a company to operate your social media accounts. If you have a website, outsourcing companies can also do everything in their power to have your site on the first page of Google’s search rankings. Outsourcing has tremendous benefits, aside from getting your brand known by your target customers.

Outsourcing Costs

The best benefit that you might get from outsourcing is its price. Outsourcing is way cheaper than hiring a whole team for your company. The results of a campaign from outsourcing also deliver better results. Most outsourcing companies are in foreign countries, and they are way cheaper than other services present in the US.

Hiring an outside SEO company from the Philippines or India can reduce your costs in online marketing. These countries understand the English language, and the price of SEO services is low in these countries. Another benefit of hiring an outsourcing company is its efficiency towards SEO strategies for your business.

Outsourcing SEO Services

Outsourcing companies have the knowledge that they need in the circuits of the internet and Google algorithm, not to mention that they have years of experience in digital marketing and SEO campaigns. And because their job is mainly to assist companies in providing content, you are assured that they will solely focus on this goal.

Outsourcing companies are also focused on their core areas. With outsourcing, all you need to do is focus on building your brand and maximizing your assets. In contrast, the outsourcing company tells people that you are capable of providing services and goods that your potential customers may need.

Outsourcing eliminates the need for investment in infrastructure as the outsourcing partner takes responsibility for the business processes and develops support for the same. You no longer have to invest in equipment and people as an outsourcing company has the employees and gadgets.

Most outsourcing companies come from overseas, like the Philippines and India. There is a timezone advantage when you have your work outsourced by these countries. The benefit of timezone advantage is during your off-hours, businesses overseas open. The moment you open your company the next day, your work is finally done.

Make your service offerings better with high-quality deliverables and decrease the lead time for your product to reach the marketplace. Thus you would be faster in getting your ideas converted into products and better at delivering the value-added proposition. SEO companies are most likely to provide quick results.

SEO has been utilized for almost two decades now. Now that there is rapid development in the internet and social media, the business who cannot innovate with the changes in these fields will undoubtedly be disadvantaged. However, if you keep up with less expense and hassle, you should continue what you are doing.


There are different points to consider if you should contact an outsourcing company for your website, social media, and online content. On the other hand, you should also find the benefits of hiring an outsourcing company for you. If you are still confused in deciding if you should prioritize outsourcing, here’s Digital Marketing Philippines’ infographic to clear your head.

DepositPhotos – outsourcing

Cate Orlina

Cate Orlina

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