July 23, 2020 Last updated July 23rd, 2020 1,116 Reads share

8 Ways to Create Opportunities for Your Small Business

Image Credit: DepositPhotos

Building a healthy client list is at the top of your mind of any small business owner. You know that closing a new client is crucial to the growth and success of your business. This new stream of clients and opportunities form the lifeline for your company and provide room for you to grow your business into a fulfilling company vision. So, is there something specific you can do to open new doors for your business? 

Creating Opportunities for Your Small Business

It turns out that hansjakobi.com offers a guide to approaching and attracting new clients for your small business. When it is time to start my own business, here is how I would make it grow. 

1. Identify the Ideal Client

It is easier to create new opportunities by identifying the type of customer you are seeking. If you do not have a composite of the ideal customer, you will not go anywhere. What you need is a crystal clear picture of precisely the kind of client you are targeting. Consider what makes your clients happy, sad, scared, and then think about how you can provide a solution to make their lives a little easier. You can personalize your product or service and encourage them to try it and provide feedback. 

2. Take Time to Know Your Clients

This is your time to invest your time into learning what motivates your customer. Remember to ‘peel the onion’ as much as possible by asking all relevant questions as is appropriate. Ask them about their needs, concerns, and fears. The point is to invest your time to educate yourself about your clients, so you can easily move them down the sales funnel. Keep in mind that people buy because of an existing pain or need. 

3. Focus on Customer Service

Understand the needs of your clients provides you with a better chance of making a sale. Simply ask a question and listen to your customer helps you understand every step buyer’s journey. Since loyal customers make a much easier sale, you should make customer service your priority as a small business owner. Evaluate your customer relations and make the appropriate changes to ensure you provide superior customer service

4. Position Yourself as the Answer

Serve your clients, and they will, in turn, serve your interests. As you learn more about your clients, you must position yourself as the answer to their needs. One strategy for positioning yourself to grow your business involves sharing results with potential clients. This is where customer testimonial works best, so considering gathering feedback as you start an online business. It is the best way to separate yourself from the competition. 

5. Know Your Business In and Out

You may have heard this one thrown around before, but when you are talking about finding new opportunities for your business, try to approach this by looking to maximize the value delivered. This will allow you to see what you can grow and the operations you can scale to satisfy the needs of your customer. 

You should measure what works and refine your approach as you go. When you think about it, there are plenty of home-based business opportunities and an extensive pool of knowledge. Start with the mindset of the customer. This will provide you with an understanding of your customers’ needs. The way you gather and exploit this knowledge into your home business opportunities can be central to develop successfully. 

6. Stay in Touch With Your Network

Form a network with other small businesses that offer complementary services to benefit from the synergy. This is one of the most effective ways of building a small business. Networking allows you to build relationships with other business people for mutual benefits. For instance, networks allow you to learn for each other and encourage customer referrals through word of mouth. 

Active networking is critical when you are looking for home-based business opportunities. It is all about building a long-term relationship when starting your own business and building a good relationship over time. So whenever you have the time, try to meet up and get to know people who can assist you in creating new opportunities for your business. 

7. Use Social Media

Social media can be a great way to find online business opportunities by connecting with prospective customers. Done right, social media can single-handedly increase sales for your business. There are plenty of entrepreneurs who have built business empires on top of a social media platform. But, social media can also backfire and alienate your existing customers and prospects. 

When you are thinking about how to start a home-based business, evaluate how you can use social media as a tool to grow. The key thing to remember about social media algorithms is that they are designed to reward posts that have interaction. If you post something about your business, and you get tones of responses, Facebook will show it everywhere. 

8. Follow up 

Remember to push for a decision from your potential clients. Every business owner knows that ‘maybe’ is a terrible place to be. It is not a good place for you as a business owner and for the customer. Once you provide your client with enough information and ample time, press them to make a decision. 

After making efforts to bring in new business, remember to close the loop by following up with the client. This simple step could be the key to ensuring your small business continues to grow. It might seem like something small to you, but maybe a big deal to your customers. 


Always make long-term investments in your customers. When you deliver great services to them, keep in mind that the transaction is not short-term. Instead, it is a chance to create small business opportunities for repeat business in the future.

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Lori Wade

Lori Wade

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