May 20, 2020 Last updated May 20th, 2020 166 Reads share

9 Reasons Why Using Freelance Marketplaces is Beneficial for Your Business

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Whether you just started your home-based business from scratch or you’ve been running a business for quite some time now, at some point, you may want to consider getting a little help to grow your business.

It doesn’t matter what expertise you would like to outsource. You can easily find freelancers to do it for you. But where can you find reliable freelancers to execute those tasks on your behalf?

Over the years,  a lot of freelance marketplaces have cropped up. They enable you to find a suitable freelancer in virtually every expertise. Even though these platforms may come highly recommended, you might be hesitant to use them for the first time.

That’s why we’re taken the time to first outline what freelance marketplaces are and what benefits you could gain from using them for your business. Rest assured and read on for some invaluable insights.

Freelance Marketplaces for Your Business

Digital transformation is here. With the globalization trend that has been around in the past few years, more businesses worldwide are looking for the required talent abroad. There are so many reasons behind the decision, from tightening budgets to expanding markets. Working with freelancers is no exception.

With the current condition due to the Covid-19 outbreak and the crashed economy that has forced job cuts around the world, people are looking into online opportunities to make ends meet. Freelance marketplaces like Freelancer or Upwork are just growing in popularity. Both for the freelancers and employers.

The Benefits of Using Freelance Marketplaces for Your Business

In order to grow, sometimes a little change is needed. If the change includes adding a freelancer to help you with your performance, then why not? Don’t hold on to the bad habits that stop you from growing your business; dare yourself to change and take on a little risk!

After all, what’s the worst thing that could happen from working with a freelancer? If you’re not satisfied with the result, you can always end the partnership. Otherwise, you’ll be lucky to have found a reliable person who enables you to better focus on other aspects of stepping up your business game.

Still unsure about tapping into the freelancer marketplace for your business growth? The list below may further enlighten you on how these platforms can be beneficial for your business, regardless of the industry your business is in.

 1. Working With a Freelancer Is More Efficient in Terms of Your Time and Budget

Most of the platforms facilitate finding the most suitable person for any given task. Advanced search features also enable you to browse the available freelancers using various filters like specific skills and hourly rates.

Using freelance marketplaces will save you the time from negotiating with any potential freelancer whose rate exceeds your budget or whose expertise isn’t what you’re looking for.

2. Easy Access to Freelancers’ Portfolio

It doesn’t matter whether you need someone to help you with the online presence of your business or you’re looking for a graphic designer to tweak your business logo. Convenient access to their previous work is vital in order to find the perfect person to assist you.

Freelance marketplaces provide you with access to each freelancers’ portfolio through the platform. Even better, some marketplaces also require them to do a series of skill tests for your consideration.

3. It’s Usually More Affordable to Work With a Freelancer Than Hiring an Employee

There’s no need to spend your time and budget for a series of interviews or training because freelancers know what they bring to the table. They can deliver the tasks with their expertise in a timely manner.

As a business owner, you won’t need to spend extra for their insurance or internet connection as you would for a hired employee. It is a worthy investment with potentially the best outcome for business growth.

4. You Can Easily Check the Rating and Review From Freelancers’ Former Clients in the Marketplaces

Freelancers hold themselves accountable through their former and/or existing client’s reviews and testimonials. Freelance marketplaces provide you with the freelancers’ recognition from prior clients’ point of view.

This awesome insight will help you find a freelancer with the best reputation that suits you and your business. The last thing you want is to invest in some dodgy freelancer who can’t walk the talk.

5. Freelancers Provide You With Their Specialized Skill Set, so You Can Concentrate on Your Other Business Aspects

Without a doubt, your business growth is your bottom line. More often than not, you need to delegate tasks in order for you to focus on your overall business strategy.

Armed with some marketing trends to test for your business, it might be advisable to team up with someone who understands marketing by heart to execute. That way, you can focus on other strategies for your enterprise.

6. Safe Payment Method Between You and the Freelancers

Freelance marketplaces usually handle all transactions between their customers and contractors. Despite additional processing fees within their platform, they often provide various payment options that you can pick and choose from.

It’s important to research what kind of online payment gateways are being used early on. That way, you can decide what’s the best payment method to apply once you find a suitable freelancer on the platform.

7. You Can Find Immediate Assistance With No Lengthy Process Required

No matter how short the timeline is, you can always find available freelancers who can help you immediately. Even if your favorite freelancer isn’t available, you always be able to find alternatives with the same expertise.

With freelance marketplaces, you have an entire world of talent at your fingertips.

8. Less Micromanaging

Apart from the specialized skillset they offer, freelancers essentially enjoy what they do. Their job relies on their relationship with clients, so chances are they try their best to meet your goals with their expertise. Nobody likes being micromanaged.

Giving team members and freelancers ample opportunities to grow and take on more responsibility, empowers them and builds up a positive company culture.

9. Some Online Freelance Marketplaces Also Provide You With Project Management Tools

As a client with set goals for the freelancer, it is convenient to have tools that ensure the transparency of their work toward the objectives. Project management tools can be a real game-changer.

You can click here to learn more about the benefits, and who knows, maybe you’ll eventually decide to invest in some in-house tools.

To Wrap Up

Now that you know why freelance marketplaces can be beneficial for your business, which skill set are you most likely to outsource through freelancers for your business? So, what are you waiting for?

Find the best freelance marketplaces for your business and move your business up to the next level!

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Uwe Dreissigacker

Uwe Dreissigacker

Uwe is the founder of InvoiceBerry, an online invoicing software for small businesses and freelancers. He's been running online businesses since his teenage years and is passionate about technology, startups, small business, marketing and travelling. He also writes about these topics for the InvoiceBerry blog

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