February 9, 2021 Last updated February 9th, 2021 674 Reads share

Starting a Print on Demand Business

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Are you planning to start a print-on-demand business but don’t know where to start from? We have put together a definitive guide to help you through the process and develop a business that is unique enough to make sales.

1. Decide on a Business Idea and Niche

The basic step to starting any business is to have an idea that is unique and will be important to your customers. You cannot sell to everyone, therefore, it is crucial that you pick a niche. A good way to go about it is to make a detailed profile of your ideal buyer and what they are likely to be interested in. Narrowing down and selecting a niche will make it easier for you to run the business competition in the market is cut-throat and specializing in one particular type of product will help you stand out.

Deciding on a niche will guide your product selection, design, what print-on-demand service you will use, and how you’ll market the store.

2. Build a Brand Identity

To succeed, you need to turn your business into a brand. This means that you need to build a personality of the business that is both unique and memorable. When you are working on how the consumers and buyers perceive your products, there are certain questions that you need to answer such as:

  • What is your unique selling proposition and how is your product different from your competitors?
  • If your business was a person, how would they sound like? Having the right tone of voice matters.
  • Imagery of the brand needs to be carefully curated. From the logo to the fonts, choose a look that will appeal to the target market.
  • Build credibility and have your contact details clearly mentioned. As a business, you should register your business with the local authorities to appear legitimate.

3. Design Strategy

Now that you have your imagery and business idea figured out, let’s get down to business and think about the designs you are going to print on the products. You can either come up with the designs yourself and create something that your target market will like or you can team up with a designer. Freelance groups and online websites have plenty of resources that you can hire for a small price.

After the design has been created, take feedback from your friends and family. To perfect the final product, you will have to go back and forth to make amendments. Before the production of the final items, double-check the rights reserved from the designer in order to avoid any infringement lawsuits in the future.

4. Develop and Launch Your eStore

Now that the product is ready and you have solved teething issues in its production set up your online store. Start with selecting a simple, memorable domain and find a web hosting server where all your files can be stored. Check the payment gateway and related functionality of the store.

5. Pick a Print on Demand Company

We mentioned earlier that your target market, product nature, and niche determines which print on demand supplier will fit your needs best.
When selecting a vendor, consider the shipping costs, customer service, and the features they have to offer. You can start by ordering some samples and inspecting them for quality. Getting a first-hand experience of the process will go a long way in smoothening operational work.

The PodZa platform is one such service that automates your demand fulfillment services and any process technology that you may require. The best part about this service is how flexible it is and how the platform’s architecture makes the implementation of additional functionality a breeze. In other words, it is a business acceleration tool that takes care of redundant tasks so you are free to focus on more important aspects of the business such as design and marketing.

6. Create Engaging Marketing Campaigns

Once everything is on track, it is time to tell your customers about the business. Drive traffic to the online store and work on the following:

A content strategy that communicates exactly what your brand is about. The content should be relevant, high-quality and optimized for the store. Add keywords for search engines to find your store easily. In addition, build a social media presence and invest in ads to build buzz.

7. Get Feedback and Check for Issues

After making your first sale, don’t slack off and keep up the good work. You should also get feedback from the customers so that if there are any issues, they can be resolved. The reputation of a business should be taken care of in order to keep the operations running smoothly.

Whatever you decide to sell through your print-on-demand business, take it step by step. Once you have decided on the design, teamed up with a vendor, and integrated your platform with theirs, the business is ready to go live.

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Kateryna Tytarenko

Kateryna Tytarenko

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