Webinars and podcasts make it possible for businesses to engage with customers on a more personal level. They help with branding and can boost your business’ online presence.
But which one should you implement?
The choice between the two depends on the type of content you have, your audience, and what you want to accomplish.
In this post, we shed light on webinars and podcasts. We look at their benefits and why your business should use them.
Let’s start with webinars:
Webinars
Webinars are online seminars held over the internet with exclusive attendance.
How do they work?
Your business uses a webinar platform to host and share presentations with your target audience online. These platforms also enable you to create a virtual online meeting room where you can share files, desktop screens, applications, etc.
But why should your business use webinars?
Optimize Your Online Content
Webinars help you increase the content your target customers can access online. They also help you address concerns and questions your target audience has about your products or services.
What’s more?
They allow you to amass a rich collection of relevant information that your current and future customers can access.
And the best part?
You can turn the presentations and Q&A sessions into blog posts that can boost your online presence.
Establish Authority
If you create insightful and valuable information that addresses your target audience’s pain points, they may start considering you an authority on a particular topic.
From then on, your brand will often come to mind whenever this audience needs to solve problems related to that topic.
Podcasts
Podcasts are audio recordings converted into digital formats. They are typically talking shows that can also have music.
Your target audience can access them either by downloading or streaming them online through platforms like Podcast.com, iTunes, or Google Play.
So, why should your business use podcasts?
Convenience
Podcasts are convenient in that they help your target audience educate or entertain themselves wherever they are. They can listen while commuting, jogging, or doing household chores. Your audience can also scan the podcasts or play them back repeatedly.
Ease of Production
You can record and upload your podcast without expensive software or equipment. There are also numerous distribution channels, including sites like iTunes and other podcast directories.
What’s more?
You can share your podcasts on your website or via third party sites.
For a more in-depth look at the two formats and the benefits each can offer your business, check out the infographic below from FLOW. It offers a detailed comparison of webinars and podcasts to help you make an informed decision.
DepositPhotos – podcasts
