May 20, 2021 Last updated May 20th, 2021 914 Reads share

Business Management: Attracting Customers to Your Online Store

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It is entirely understandable why entrepreneurs would want to make use of online stores in 2021. Many businesses are pushing toward online functionality and digitization, mainly due to how people now prefer to stay home instead of having to go out to get the things they want. Delivery services are now a mainstay in business management, and many company owners are trying to shift their business to the digital space.

While the writing was already on the wall about the business sector’s shift to the online space, things have undoubtedly been expedited over the past few years. These days, having an online store is about as mandatory as having a social media account and digital marketing strategy for your business.

That said, the saturation of online stores has created a challenging yet fascinating scenario for businesses. How does a company manage to attract online users in an age where so many other companies use online stores? It can seem overwhelming, but there are ways to get the job done. Here are just some methods to help you attract customers and ensure that you future-proof your business.


Getting things going with search engine optimization

We can’t talk about online stores without first mentioning the Google algorithm, as it will be the one thing that dictates whether your business will be successful or if it will end up falling into obscurity. The latter is not a cheery thought, but those who do not take the Google algorithm seriously will likely have a challenging time bouncing back from a downward spiral.

Simply put, search engine optimization or SEO is about ensuring that the Google algorithm knows that your website exists. With the right tactics provided by qualified SEO and marketing professionals, it is entirely possible for even a new online store to rank decently on the Google search engine results page or SERP. The great thing about SEO is that it is rarely an expensive venture. If you want your online store to attract as many people as possible, the first step is to develop a foundation with SEO.


The potential of the mobile platform

The mobile platform is something every online store owner has to consider, and it is typically higher in the priority list than even the main browser platform. After all, most people will be shopping with their phones, even if they might have laptops or other computers. It is the most convenient way to shop, which is why it is never a bad idea to focus on the mobile platform.

As a rule of thumb, the mobile platform should be just as advanced, or even better, than the browser version. If an inferior mobile version inconveniences people, they will likely look for another store instead of switching to the browser version. On a side note, those who cannot effectively build a proper online store through mobile might want to consider platforms such as Amazon or Shopify. They have their own economy and marketing tactics, but it is well worth it for those that cannot build their own eCommerce websites.


A look into picture resolution

One of the more neglected aspects of website design is image resolution. After all, the higher the quality of the image, the better, right? Such is a common misconception, as using images for the mobile platform does not need a very high resolution. Unfortunately, going for high-quality images with a huge file size will only cause problems down the line, especially with loading times. If you do not want to frustrate online visitors with long loading times, it would be good to go for the recommended image quality based on the platform.


Content marketing for online visitors

While the eCommerce website is there to ensure that online users have a platform to purchase the products and services they want, online store owners can go the extra mile by using content marketing in the form of blogs and articles. They are link-building tactics that SEO professionals use to get more traction through Internet marketing. They can be linked to other high-profile websites with high domain authority to help the Google algorithm find and index your content. It is all about going the slow and steady route to building connections online.

As an extra tip for those looking to sell local products, you might want to make the articles and blogs more relevant to the target audience by tying the content to local events.

Trying to attract users and converting curious onlookers to paying customers as an online store can be a constant challenge, but it does not have to be a miserable process. Even startup companies can benefit greatly from the above tips, ensuring that you get the chance you need to find success as an online store owner.

Dmitry Kozlov

Dmitry Kozlov

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