August 12, 2021 Last updated August 12th, 2021 585 Reads share

Preparing Your Business to Succeed in Turbulent Times

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The‌ ‌recent‌ ‌economic‌ ‌downturn‌ ‌has‌ ‌left‌ ‌many‌ ‌small‌ ‌business‌ ‌owners‌ ‌wondering‌ ‌how‌ ‌they‌ will‌ ‌survive.‌ ‌The‌ ‌one-two‌ ‌punch‌ ‌of‌ ‌a‌ ‌global‌ ‌financial‌ ‌crisis‌ ‌and‌ ‌the‌ ‌Great‌ ‌Recession‌ ‌has‌ ‌led to‌ ‌cutbacks‌ ‌in‌ ‌spending,‌ ‌layoffs,‌ ‌and‌ ‌downsizing.‌ ‌It‌ ‌is‌ ‌tough‌ ‌out‌ ‌there‌ ‌for‌ ‌entrepreneurs‌ who‌ ‌are‌ ‌trying‌ ‌to‌ ‌keep‌ ‌their‌ ‌businesses‌ ‌afloat‌ ‌with‌ ‌limited‌ ‌resources.

‌ ‌However,‌ ‌there‌ ‌might‌ ‌be‌ ‌chances‌ ‌that‌ ‌turbulent‌ ‌times‌ ‌could‌ ‌present‌ ‌an‌ ‌opportunity‌ ‌for‌ ‌those‌ ‌prepared‌ ‌to‌ ‌take‌ advantage‌ ‌of‌ ‌them.‌ ‌ ‌ ‌

This‌ ‌blog‌ ‌post‌ ‌will‌ ‌discuss‌ ‌how‌ ‌you‌ ‌can‌ ‌take‌ ‌steps‌ ‌now‌ ‌so‌ ‌that‌ ‌your‌ ‌business‌ ‌can‌ ‌succeed‌ during‌ ‌this‌ ‌period‌ ‌of‌ ‌uncertainty‌ ‌by‌ ‌shifting‌ ‌focus‌ ‌from‌ ‌hiring‌ ‌and‌ ‌cost-cutting‌ ‌to‌ ‌leveraging‌ ‌new‌ ‌opportunities‌ ‌such‌ ‌as‌ ‌social‌ ‌media‌ ‌marketing‌ ‌or‌ ‌search‌ ‌engine‌ ‌optimization‌ ‌(SEO).‌

Focus‌ ‌on‌ ‌Customer‌ ‌Retention‌ ‌

During‌ ‌challenging‌ ‌periods,‌ ‌it‌ ‌is‌ ‌a‌ ‌good‌ ‌idea‌ ‌to‌ ‌focus‌ ‌on‌ ‌customer‌ ‌retention‌ ‌to‌ ‌prevent‌ reductions‌ ‌in‌ ‌trade.‌ ‌When‌ ‌you‌ ‌can‌ ‌retain‌ ‌your‌ ‌existing‌ ‌customers‌,‌ ‌it‌ ‌should‌ ‌help‌ weather‌ ‌the‌ ‌storm‌ ‌even‌ ‌if‌ ‌you‌ ‌are‌ ‌not‌ ‌making‌ ‌much‌ ‌growth.‌ ‌Acquiring‌ ‌new‌ ‌customers‌ ‌can‌ be‌ ‌difficult,‌ ‌time-consuming,‌ ‌and‌ ‌expensive,‌ ‌so‌ ‌it‌ ‌is‌ ‌wise‌ ‌to‌ ‌focus‌ ‌on‌ ‌retention‌ ‌but‌ ‌capitalize‌ ‌on‌ ‌any‌ ‌opportunity‌ ‌to‌ ‌attract‌ ‌customers‌ ‌when‌ ‌the‌ ‌time‌ ‌comes.‌

Know‌ ‌Your‌ ‌Values‌ ‌&‌ ‌Strengths‌ 

Following‌ ‌this‌ ‌point,‌ ‌a‌ ‌business‌ ‌should‌ ‌always‌ ‌fall‌ ‌back‌ ‌on‌ ‌its‌ ‌values‌ ‌and‌ ‌strengths‌ ‌under‌ challenging‌ ‌periods.‌ ‌These‌ ‌are‌ ‌the‌ ‌elements‌ ‌of‌ ‌your‌ ‌business‌ ‌that‌ ‌have‌ ‌brought‌ ‌success‌ ‌so‌ ‌far‌ ‌and‌ ‌will‌ ‌be‌ ‌necessary‌ ‌to‌ ‌your‌ ‌existing‌ ‌customers.‌ ‌Some‌ ‌companies‌ ‌lose‌ ‌focus‌ ‌when‌ going‌ ‌through‌ ‌difficult‌ ‌periods,‌ ‌seeing‌ ‌them‌ ‌lose‌ ‌sight‌ ‌of‌ ‌their‌ ‌values‌ ‌and‌ ‌lead‌ ‌to‌ ‌decisions‌ ‌that‌ ‌could‌ ‌backfire.‌

Be‌ ‌Agile‌ 

While‌ ‌you‌ ‌need‌ ‌to‌ ‌know‌ ‌your‌ ‌core‌ ‌values‌ ‌and‌ ‌strengths,‌ ‌it‌ ‌is‌ ‌still‌ ‌vital‌ ‌that‌ ‌you‌ ‌are‌ ‌agile‌ during‌ ‌turbulent‌ ‌periods.‌ ‌COVID-19‌ ‌has‌ ‌been‌ ‌an‌ ‌excellent‌ ‌example‌ ‌of‌ ‌this.‌ ‌The‌ ‌businesses‌ ‌that‌ ‌have‌ ‌managed‌ ‌to‌ ‌succeed‌ ‌during‌ ‌this‌ ‌time‌ ‌have‌ ‌been‌ ‌the‌ ‌agile‌ ‌ones,‌ ‌such‌ ‌as‌ ‌those‌ ‌that‌ embraced‌ ‌remote‌ ‌work‌ ‌and‌ ‌implementing‌ ‌contactless/digital‌ ‌solutions‌ ‌to‌ ‌keep‌ ‌the‌ ‌business‌ ‌going‌ ‌even‌ ‌during‌ ‌lockdowns.‌ ‌

To‌ ‌be‌ ‌agile,‌ ‌you‌ ‌may‌ ‌need‌ ‌to‌ ‌invest‌ ‌and‌ ‌upgrade‌ ‌areas‌ ‌of‌ ‌the‌ company,‌ ‌and‌ ‌an‌ ‌‌unsecured‌ ‌business‌ ‌loans‌ ‌could‌ ‌be‌ ‌an‌ ‌effective‌ ‌way‌ ‌to‌ ‌raise‌ ‌the‌ ‌required‌ ‌funds.‌


Similarly,‌ ‌difficult‌ ‌times‌ ‌create‌ ‌the‌ ‌perfect‌ ‌opportunities‌ ‌for‌ ‌innovation‌.‌ ‌Entrepreneurial‌ spirit‌ ‌can‌ ‌come‌ ‌alive‌ ‌when‌ ‌situations‌ ‌are‌ ‌complex‌ ‌and‌ ‌changing,‌ ‌so‌ ‌do‌ ‌not‌ ‌be‌ ‌afraid‌ ‌of‌ ‌making‌ ‌positive‌ ‌changes‌ ‌to‌ ‌your‌ ‌business‌ ‌in‌ ‌the‌ ‌short‌ ‌term,‌ ‌as‌ ‌they‌ ‌could‌ ‌be‌ ‌crucial‌ ‌for‌ success‌ ‌where‌ ‌others‌ ‌fail.‌ ‌You‌ ‌will‌ ‌want‌ ‌to‌ ‌reduce‌ ‌risk‌ ‌when‌ ‌making‌ ‌any‌ ‌changes‌ ‌to‌ ‌mitigate‌ ‌risk‌.‌

Develop‌ ‌Long-Term‌ ‌Habits‌ 

A‌ ‌key‌ ‌to‌ ‌weathering‌ ‌the‌ ‌next‌ ‌economic‌ ‌cycle‌ ‌will‌ ‌be‌ ‌developing‌ ‌long-term‌ ‌habits.‌ ‌The‌ ‌most‌ important‌ ‌practice‌ ‌that‌ ‌can‌ ‌help‌ ‌you‌ ‌and‌ ‌your‌ ‌company‌ ‌succeed‌ ‌is‌ ‌customer‌ ‌loyalty,‌ ‌but‌ ‌it’s‌ not‌ ‌enough‌ ‌to‌ ‌have‌ ‌one‌ ‌satisfied‌ ‌customer‌ ‌-‌ ‌you‌ ‌need‌ ‌a‌ ‌lot‌ ‌of‌ ‌them‌ ‌if‌ ‌they’re‌ ‌spread‌ ‌out‌ over‌ ‌time.‌

‌To‌ ‌create‌ ‌this‌ ‌kind‌ ‌of‌ ‌network,‌ ‌make‌ ‌sure‌ ‌you‌ ‌stay‌ ‌in‌ ‌touch‌ ‌with‌ ‌your‌ ‌customers,‌ developing‌ ‌a‌ ‌relationship‌ ‌that‌ ‌will‌ ‌last‌ ‌through‌ ‌the‌ ‌good‌ ‌times‌ ‌and‌ ‌bad.‌ ‌Send regular newsletters out to them so you can keep their attention on what’s happening at your company; no more than once every six months is too often for these types of communications because people are bombarded by email all day long.


Analyze Your Clients Buying Habit

To prepare for these uncertain times, you need to understand your clients’ buying habits first and foremost. Are they short-term or long-term investors? Do they buy when the market is volatile or only when it has reached a period of stability? What kind of products are they most interested in investing in growth stocks, value stocks, or both?

Answers to these questions will help you determine when your clients are most likely to have cash on hand and how best to prepare for economic fluctuations.


Stay Proactive During The Crisis

This means you need to be proactive about your business situation. Be prepared for the worst and make sure that you will still have what it takes to survive if things do get worse. Be proactive in the way that you do your business. Ask yourself what are my risks, and how can I be prepared for them? What is happening to other companies around me?

Make sure that you don’t wait until things get worse to start training because by then, it may already be too late.


The Bottom Line

While there are reasons to be optimistic about moving out of the pandemic, business owners must understand that there will still be turbulent times ahead with the fallout of the pandemic and the implications of Brexit. While it might be challenging, you will also find that changing times can create new opportunities, and it will be possible to find high levels of success even during difficult times.


Eleanor Angel

Eleanor Angel

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