Business April 9, 2020 Last updated April 9th, 2020 285 Reads share

Why Domain Brand Monitoring Is a Must for Business Owners

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A healthy brand image is critical for any business that wishes to succeed, especially amid the ever-increasing number of cyber threats and fierce competitors one may face. And as part of maintaining that image, keeping a threat-free domain can help a lot in today’s online landscape.

Why is that the case? For many brands, their Internet domain name is essentially a synonym for their brand name. Just take facebook[.]com or amazon[.]com as an example. Tampering with these organizations’ domain name is just like tampering with, for example, the brands’ logo. However, as domain names also play a technical role in providing digital accessibility, they are even more prone to unwanted activity.

So, how can you protect your domain name at the same time as your brand? Tools like Brand Monitor can help. Let’s take a closer look at why this is the case. First off, though, let’s better draw the distinction between “brand monitoring” and “domain brand monitoring.”

What Is Domain Brand Monitoring?

Brand monitoring used to just refer to the practice of tracking online channels and platforms to gauge an organization’s brand performance, reception, and overall online presence. Amid the ever-expanding threat landscape, however, brand monitoring now includes keeping one’s domain free from all ties to malicious activity.

That has given rise to domain brand monitoring, which is not surprising given the fact that any company that succumbs to a domain-related attack or infringement automatically tarnishes its brand’s reputation.

How Can Brand Monitor Help Business Owners?

Brand Monitor is a domain brand monitoring tool that allows entrepreneurs not only to keep tabs on competitors but, more importantly, to stay cyber threat-free and thus keep customers safe and happy. It specifically helps business owners:

Prevent Counterfeiting

One of the ways by which organizations earn their customers’ trust is by providing high-quality products or services. At present, that also means dealing with counterfeiters that prey on their brand popularity online.

Brand Monitor can help users identify website hosts that may be selling fake versions of their products or services. By keying in their brand names into the brand monitoring tool for tracking, users can scan the Internet for domains that host sites that sell counterfeits. They can report these to the proper authorities for action.

Catch Trademark Infringers

Apart from counterfeiters, online business owners also need protection against trademark infringers. Much like the untoward effects that fake goods and services can cause a company, a brand dragged through the mud with disreputable websites can face the same unwanted consequences. What if those sites were mistaken for yours? Worse, what if visiting them land your customers on malware hosts or phishing sites?

Brand Monitor allows users to track newly registered and recently dropped domains that look very similar to theirs. By activating the tool’s Typos feature, entrepreneurs can easily monitor lookalike domains for signs of malicious activity that can tarnish their reputation.

Protect Against Brand Hijacking

The more popular a brand is, the more prone it is to hijacking as well. While some hijackers may merely wish to direct traffic to spoofed domains, others may have something more damaging in mind.

Brand Monitor enables business owners to track domains that may have ties to more sinister brandjacking attacks. Similarly, they can use the tool to obtain a list of copycat domains that they can purchase as an anti-typosquatting measure. Big companies like Google and Apple practice this approach. Typing apple[.]store on your browser, for instance, would redirect you to the official Apple website apple[.]com. The same thing happens when you type the misspelled domain googel[.]com. You’d get directed to Google’s official website google[.]com.

Catch Phishers

Brand monitoring also helps business owners protect their brands from phishers and other cybercriminals. We know that phishers often mimic the most popular brands to lure victims into downloading malicious spam attachments or clicking links to malware-hosting sites. To do that, they register domain names that victims can easily mistake for those belonging to their favorite brands. Once hooked, victims end up handing their personally identifiable information (PII), including payment credentials, to eagerly waiting cybercriminals.

Brand Monitor allows users to monitor newly added domains that contain specific keywords or their brand terms and may end up as hosts to phishing pages. Not only can they protect their brands from nefarious attacks but also their customers’ data.

Monitor the Competition

Business owners have it tough. While the latest technological advancements do ease operations, they also increase competition. As such, entrepreneurs must invest in tools that help them monitor their competitors.

Brand Monitor can help business owners track if their counterparts have new products or services in the works. With it, they can spot new domain registrations that may indicate upcoming product or service launches or mergers. They can also add relevant keywords or competing brands to their trackers for clues into novel marketing initiatives that may impact their business operations. This brand monitoring tool can also send notifications to inform business owners of any changes on their monitored brands so they can readily come up with marketing strategies that will help them stay on top of their competition.

Conclusion

In sum, business owners who want to make sure their brands are well-received online should invest in domain brand monitoring tools like Brand Monitor. Domain brand monitoring protects against counterfeiting, trademark infringement, brand hijacking, phishing, and more—making it a critical ingredient for success amid an ever-growing threat landscape. On top of that, users can keep tabs on the competition as well.

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Jonathan Zhang

Jonathan Zhang

Jonathan Zhang is the founder and CEO of Threat Intelligence Platform (TIP)—a data, tool, and API provider that specializes in automated threat detection, security analysis, and threat intelligence solutions for Fortune 1000 and cybersecurity companies. TIP is part of the WhoisXML API family, a trusted intelligence vendor by over 50,000 clients.

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