May 18, 2015 Last updated September 18th, 2018 4,228 Reads share

Top 7 Powerful SEO Helpers to Improve Your Marketing Strategies

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When you first try SEO, you can feel daunted. Where should you go to get the necessary information? What tools should you use to improve your marketing strategies? What experts should you listen to?

When it comes to online marketing, search engine optimization is the most mysterious question for you. It is one of the most significant things you should pay a close heed to it. To boost your online business and personal brand awareness, you need to work on developing comprehensive and effective marketing tactics.

Nowadays there are a great number of different SEO helpers and tools that help you evolve easy into SEO, research target audience, create a proper and right content to your audience, make up data-directed solutions, and put your tactics into actions.

We have thrown together 7 of the best SEO helpers to improve your marketing strategies.

#1. SE Ranking

Competitive data analysis, planning and managing online marketing strategies are at your fingerprints with SE Ranking. It enables you to monitor your website position in any search engines and target regions, monitor competitor’s keyword rankings, search for your own base of keywords, track backlinks and manage your branded reports on all your online marketing strategies. It is integrated with Google Analytics and Google Webmaster Tools. SE Ranking is an indispensable SEO service for webmasters, SEO experts and website owners.

The online marketing plan illustrates 50 points that you should do to increase the efficiency of SEO work and do not miss any single important step when working on your project.

seranking online marketing plan

With SE Ranking, you can test the main parameters and reveal technical errors that are related to your content, site usability, images, meta-tags, mobile-friendly test and link analysis. This is an awesome report that can improve your website rankings due to the removal of all website errors.

seranking website audit

Key Features:

  • Manual and automated rank tracking;
  • Website audit;
  • Keyword research;
  • Backlink monitoring;
  • Online marketing plan;
  • White Label;
  • Branded reporting, scheduled report emailing;
  • Competitors’ website monitoring;
  • Additional and client account;
  • Google Analytics integration.


  • FREE (3 websites)

SE Ranking Cloud:

  • Personal: $9/month (50 keywords, 5 websites)
  • Optimum: $39/month (250 keywords, 10 websites)
  • Plus: $89/month (1000 keywords, unlimited websites)
  • Enterprise: $189/month (2500 keywords, unlimited websites)

SE Ranking PHP:

  • Premium: $499/month (unlimited keywords, unlimited websites).

#2. Ahrefs

Ahrefs is one of my favorite SEO tools since I started my SEO career. It is not only a deep link research tool, but also a great link building guide. When it comes to links, Ahrefs can perform different activities such as link analysis, competitor analysis and creating content ideas.

ahrefs dashboard

Content is a king of SEO.  Content marketing is closely connected with link building. Ahrefs allows you to find out the most shared content on your topics with Content Explorer.

ahrefs content analysis

You do not need to spend time to analyze every single website of your competitors. You can get a quick overview of link profiles of your competitors using the Ahrefs Domain Comparison. This feature will show you all the pros and cons of your site and of your main competitors.

ahrefs link comparison

Key Features:

  • Backlink checker;
  • Domain comparison;
  • Content explorer;
  • Link analysis;
  • Crawl reports;
  • API access;
  • Backlinks report;
  • Batch analysis


  • Newbie: Free (5K rows);
  • Lite: $79/month (5M data rows);
  • Standard: $179/month (30M);
  • Plus: $499/month (125M);
  • Premium: $ 1299/month (1000M).

#3. WorkExaminer

WorkExaminer is a great solution for large and medium SEO agencies that include a large staff of employees. With this tool, I can easily monitor all employees’ activities, track their working hours, check out how much time they spend on tasks and get detailed reports about their chat conversations, log keystrokes and capture emails.

Many people will tell me that it is illegal to monitor employees, but I will say one thing: I track their activities only at working time and only their tasks. WorkExaminer helps me get who works well and hard and improve my marketing strategies.

workexaminer dashboard

If your employees are addictive to different unsafe applications, games and play during office hours, the software will disable all apps and games except Microsoft Office applications.


The admin will be able to set up several users at one time and monitor remotely in stealth mode. You can record all user activities, detailed website usage, and computer usage and time spent on each website.


Key features:

  • Work time tracking;
  • Web Usage control;
  • Web filtering;
  • Detailed web reports;
  • Surveillance;
  • Keystroke recording;
  • IM recording;


price workexaminer

#4. Buzzsumo

Buzzsumo is one of the most useful and effective tools in the content market. It helps not only find content ideas, but helps you plan an effective marketing tactic. You can easily find out what kind of content performs best in your field and understand what is working for you. If you are looking for influencers in your niche, Buzzsumo is a powerful tool to source these people and companies in the market.

If you are interested in building up good relationships with authors, you can easily create a list of people whom you are going to engage with for content creation or deals.


Famous bloggers and brands are quite connected to each other in the social community. Buzzsumo helps you reveal the most shared content by popular authors and brands in your field. This will prove the quality of content you should focus on if you want to post highly driven content.

buzzsumo content

Buzzsumo owns a great keyword or brand alert feature that allows you to monitor all content and link possibilities. If you are always looking for inspirations, this alert system can help you create unique solutions to reach the results of your brand.

buzzsumo alert

Key features:

  • Content discovery;
  • Content alerts;
  • Outreach and search for influencers;
  • Content insights;
  • Content research;
  • Content curation;
  • Competitor research;
  • Detailed data export.


  • Free a 14-day trial (5 alerts);
  • Pro: $99/month (1-5 users, 15 alerts)
  • Agency: $299/month (10 users, 50 alerts)
  • Enterprise: $499/month+ (Unlimited users, unlimited alerts).

#5. Tropical.IO

If you want to create an effective marketing strategy, you should clearly get to know your customers before taking such measures. combines all customer data from different channels in one place that can track all activities on these channels to improve your marketing strategies.

Tropical is a good business analytical tool that allows you to target the right customers, improve your converion rate and increase your sales.

Tropical app

Key Features:

  • Chronological timeline of customer activities
  • Basic customer insights with multiple apps
  • All customer contact information in one place
  • Integrates with more than 50 apps


Free 14-day trial;

$89/month (Up to 25,000 contacts).

#6. Mention

Mention is an awesome social media monitoring tool that helps me manage and control my daily social activities. With its user-friendly interface, you can easily create alerts on any brand name, your competitors, your business and target keywords.

mention emails

It is quite important to monitor all mentions about your business online. As soon as you get any complaints or good feedbacks, you can instantly respond to them and increase trust among your customers.

In case you want to analyze your statistics, you can get detailed reports on all mentions (average mentions per day) by source, tonality and language and export data in a PDF.

mention statistics

Key features:

  • Monitor your brand in real time;
  • Connect social accounts to your alerts (Facebook, Twitter and etc);
  • Get detailed reports on your mentions;
  • Get alerts daily or weekly via email;
  • Assign tasks to your employees in a smart way;


Free for 14 days (250 mentions, 2 alerts);

Starter: $29/month (3000 mentions, 3 alerts);

Growth: $99/month (10 000 mentions, 5 alerts);

Company: $299/month (50 000 mentions, 10 alerts);

Enterprise: $799/month (500 000 mentions, 30 alerts).

#7. Evernote

Evernote is one of the best web-clipping tools that assists online marketers to plan marketing strategies. It gathers all your information and data (articles, notes and photos), helps to collaborate with other people on your ideas and present your work in an awesome layout.


Key Features:

  • Clip content, gather all notes, snap photos;
  • Keep all marketing strategy documentation in one place;
  • Great search and discovery features;
  • Transform notes into beautiful screen-friendly layouts;
  • Sync across all your devices.


  • Basic: FREE
  • Premium: $5/month
  • Business: $10/month

Images: Author’s own


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Irina Weber

Irina Weber

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