Technology

Tech changes at the speed of light – literally. You need to keep your finger on the pulse of how technology is changing the lives of your customers and your team members. Great tech can help you meet customers where they are in the sales cycle and empower your organization to outmaneuver the competition. Don’t be intimidated by tech. These articles will help you wrap your head around trending business technology, once read at a time.

Technology

Why Social Media Are Not a Strategy

I want to put it on record that yes, many businesses can absolutely afford not to "do" social media. In fact, I would go so far as to say that for some businesses, engagement in social media is actually damaging.
September 28, 2011 1,247 Reads share

Technology

DIY Search Engine Optimisation

Many new business owners choose to take the DIY approach to search engine optimisation. Although I would recommend hiring a professional this is understandable as after web development costs SEO is often an afterthought. If you are taking the DIY approach here are the main things you'll need to look at.
August 12, 2011 1,346 Reads share

Technology

Taking Your First Steps Online

Many businesses are a little behind when it comes to doing business online, particularly small businesses. Their reluctance is often due to high cost and the fact that they cannot see a huge return on investment. This is not helped by some companies charging exorbitant fees or not being clear about what people are actually getting for their money.
June 20, 2011 1,203 Reads share

Technology

Website Accessibility: Why Bother?

An accessible website is the one that anyone can access and can easily use, including those with disabilities. It would be fair to say that while most business want their website to be ‘user friendly’...
June 3, 2011 1,507 Reads share