Top 10 Tips for Hiring a Web Designer for Your Business
Finding the best web designer for your business is a tedious and daunting task. A web designer must be able to perform all the designing tasks related to your business with sincerity. Creating a website for your business is a complex process. Its quality largely depends on the choice you make when it comes to hiring a web designer. With latest designing technologies, even a non-technical person can create a great website platform.
But the essential aspect is how your website attracts customers to your business. For this, you require making a choice of either hiring cheapest or expensive designer. He may be a local or international designer. You can also choose to hire a team of designers or only one person. But questions do arise before the strt of the process. The most pertinent question is how to choose a website designer for your business. So, it is important to find an answer to this first. You should consider necessary characteristics and capabilities of a designer.
So, in this article, we try to provide you with the necessary information to assist you in the process.
The experience of the web designer is the foremost thing to check while hiring a web designer. The designer should have knowledge of various web designing languages and experience. It includes HTML, WordPress, Drupal etc. These are content management systems. A good web designer should help you choose in deciding which CMS to use which suits your business.
The designer should also have industrial experience. You should check similar websites the designer has created for a business like yours. In case your business deals with selling products online, the designer should have experience in e-commerce web designing. He should have knowledge of e-commerce hosting in case your business deals with online payment. There are various platforms for e-commerce hosting such as Squarespace, Wix, WordPress, Drupal, etc.
#2. Get References from the Web Designer
Ask the web designers for previous work they have done for other clients as well as the link to the websites they made. You can also go through your requirements by reviewing the work of designers in their portfolio. If they suit your business then you can match your requirements with theirs. So, it is a better strategy to ask for references of the previous clients of the designers. Take a look at the sites that they have designed.
#3. Communication skills
Another important aspect is to check the communication skills of the designer. There is a correlation between the designing prowess and communication. You will be able to easily convey your ideas of a website to the designer who has good communication skills. Otherwise, you will definitely have a bad experience. Good designers understand the business goals and requirements. It helps them to outline a web design services and business proposal. It requires consistent communication as well as management about the process.
#4. Ask Associates for References
You might be in awe of website designs of other businesses which are phenomenal. Know that associates of these businesses are the best source to find a good web designer. Take references from these businesses and work done for past clients by the designer. You can also check the quality of websites the designers have made. Ask if the web designer is good enough for you to hire as they recommendation will narrow down the list of prospective designers.
Check whether the designer meets the deadline or not, and the performance and quality of the work. By narrowing down this list, you can get in the conversation with few former clients of the designers. Take note of what they have to say about the designer.
#5. Does the Designer Know SEO
For Search Engine Optimization or SEO of the websites, small businesses don’t look for separate firms. So it is quite beneficial to hire a web designer who also has experience in SEO too. The right website designer understands design as well as the SEO aspect of the website. To get your website indexed in the top pages of search engines, your website should have clean code. It should also use cascading style sheets.
#6. Do They Know Social Media?
Social media marketing or SMM has become an essential aspect for the success of a business. It is important to have social media properties meshed with the website design of your business. Choose a web designer who has experience in social media marketing. It will boost your brand visibility and online presence.
#7. ROI is Important
Return on investment or ROI is an essential aspect of any business process. You should keep a vigilant eye on ROI of the value of the work done by the designer and its impact on your business growth. You should keep keen focus on the quality of work you get on the amount of money you pay. The professional web design services will certainly offer great value service and better ROI from the beginning. An inexperienced designer may cost you more in the longer run. So make the choice wisely.
#8. Don’t Forget Quality Content
Content remains the most important part of web designing. However, it is also overlooked by most of the designers. Few web design companies consider the content aspect of a website. They solely lay emphasis on the design and functionalities of the website. But, smart companies put special focus on important keywords for content which is optimized. Ignoring the importance of content can cost your website deeply. You should make sure that your web designer has experience in introducing quality content into your business website.
#9. Deadlines Matter
Starting a web design project is easy, but finishing it under a strict deadline is tough. Before signing the contract, make sure the designer can meet the project deadline.
- Make a clear distinction of the scope of work that needs to be delivered.
- Also, know the number of changes that you can request of them.
- Ask for the information the web designer will require from your side.
- Make practical timelines and milestones for the project.
The designers should also provide secure hosting. It keeps the malicious users from your website. It also offers automatic software updates as well as rolling backups. It is better to spend on such software than to repair a hacked website.
#10. Is the Web Designer Proactive?
Good web designers are proactive in nature. They complete the tasks before the client’s expectations and also stay ahead of clients. They report issues promptly and provide necessary solutions. It helps in building good relationships as well as the trust between the designers and your business.
In some websites, creative fancy designs, blending of CTA buttons in design etc. may not be effective. They fail to achieve the website’s objectives and harm your business’s prospects. A good designer provides the right reasons to the clients about why such issues arise and provides appropriate web designing solution.
Hiring a good website designer is crucial for developing impressive websites for your business. The right web designer effectively communicates with you both visually and verbally. You shouldn’t hesitate to ask for the appropriate quality of communication whenever you have any query.
Take time to hire a good web designer. Ask for recommendations and referrals for other businesses. Check the previous work of the designer and take note of the capabilities of the designer such as SEO and SMM expertise. Make sure that the designer offers a practical timeline of project development. A good designer also meets the deadline and milestones on a given time frame. Considering all these tips, you can hire a good web designer for your business.
Ajay Goyal is a published author in International Journals and Popular Tech Magazines. He holds Bachelors and Masters Degree in Communication and Computer Engineering. He has worked as Digital Volunteer during various National Disasters. He is a management consultant, avid reader,blogger and tech enthusiast.Read Full Bio