Tag Archives: Sugartone


Beware of the Monster Clients of the Deep

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start.
March 17, 2010 1,059 Reads share


Brand or Banned: What Is Your Brand Really Saying?

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well...
March 17, 2010 869 Reads share


Forty Shades of Green

Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business?
March 17, 2010 1,018 Reads share


6 Hats for the Wow! Factor

Have you got an idea for a business or product that you think will Wow! everyone? Are you worried that you will put a lot of time and money into your idea and it will flop?
March 17, 2010 1,515 Reads share


Inspiration overload?

We all have great ideas. The trouble is we often don't get to develop them because we simply don't remember what they were. How can you harness those ideas?
March 17, 2010 1,289 Reads share


5 Ways Small is Beating Big for Flagship Clients

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner?
March 16, 2010 1,400 Reads share


Mind the gap. Please stay behind the yellow line

It’s an illusion to think we can progress, or even just play safe, by keeping behind the yellow line. We need to drive the passion and get over the logic, the resistance and the negativity that we may encounter – then use our minds to implement the resulting solutions.
March 16, 2010 1,043 Reads share