Tag Archives: strategy

What Chess Has Taught Me About Business and Life

I discovered the game of chess back when I was in middle school. As I played my very first match, I knew I would fall in love with this game. It just resonated with me deeply on a personal level. I always loved problem-solving and critical thinking – skills that were essential for chess. I […]
March 12, 2019 222 Reads share

Business

3 Ways to Collect Quality Contacts Base for Blogger Outreach

You published five posts in February, zero in March, three in April. Does it sound like a proper guest blogging strategy? Well, clearly it doesn’t. The main idea of guest blogging is consistency and regularity. Since there are so many other bloggers and services, you risk being forgotten too soon because of such gaps. If […]
January 11, 2019 551 Reads share
Content Marketing Objectives

Marketing

How To Use Different Types Of Content When Marketing Your Small Business

Content marketing is all about boosting your online presence so that potential clients can find you easily and share your information. The content in this regard can be written or visual as long as it relates to your business. Every small business owner should know how to use content marketing for promotional purposes. This strategy […]
October 11, 2018 709 Reads share

Management

Time For A Business Strategy Workout?

The beginning of the year is a good time to dust down your business and give its strategy a good, honest workout. Like our physical selves, post-Christmas indulgence, this time of the year provides a great opportunity to banish bad habits and get ourselves fitter... the same rationale applies to business, and strategy.
January 17, 2013 738 Reads share

Facebook Advertising: What We Can Learn From Ford And GM?

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […]
June 28, 2012 729 Reads share

Marketing

The 7 Day SEO Diet

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
March 28, 2012 750 Reads share

Marketing

Beware The Promoted Tweet: Hashtags Gone Wrong!

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
February 8, 2012 1,011 Reads share