Marketing 8 Ways You Could Attract More Customers through Social Media Wondering how you could best attract more customers through social media? Here are 8 ways you can get started capturing and retaining their attention. J September 28, 2015 1,200 Reads share
Management How Should The Word “Social” Feature In The Overall Business Strategy? Where does "Social" feature in C-Suite Executives or Owner Managers overall business strategies. Do they understand the difference between Social Media and Social Business? John Twohig August 28, 2014 1,064 Reads share
Marketing Does Social Business Need A Make Over? Are we expecting too much too soon from Social Media, C-Suite Executives, Senior Management, Marketers and business in general. John Twohig December 6, 2013 1,558 Reads share
Management Social Business, The Digital Business Model? Social Business is developing at pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company's objectives. John Twohig April 9, 2013 1,018 Reads share
Global Can Zuckerberg Succeed Where Karl Marx Failed? Social, The Ultimate Disruptive Technology! Where is the new communication model provided by social platforms and social communities taking us in a global sense? How will the game changing online communication model MDEC, affect the human race? Have we finally found a delivery system that allows the vast majority of the world's population to have a voice and can this online model deliver a fairer more equitable, democratic global society? John Twohig May 28, 2012 865 Reads share
Marketing Brandfog Reveals Why Senior Management Needs To Engage Online Brandfog has released a survey titled "2012 CEO, Social Media & Leadership Survey". It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world. John Twohig May 16, 2012 764 Reads share
Global Are Social Media In Danger Of Becoming Irrelevant To Business? Unless online business advocates and marketers begin to deliver profit to the corporate sector, the main reason for business participation online – social media are in danger of becoming irrelevant, a meaningless trend. Why Irrelevant? If social media marketers fail to prove the cash question, business will become cynical and take the view that social […] John Twohig April 11, 2012 907 Reads share
Marketing The Multi-Device Digital Omnivore: The Online Future In Focus Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below: John Twohig April 4, 2012 1,066 Reads share
Marketing Is Your Company Socially Responsible? It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider. Beatrice Whelan December 29, 2011 1,396 Reads share