Tag Archives: small business

Technology

Inspirational Speech as a Tool of an Excellent Leader

Great leaders are the ones who empower and inspire action. Today, we are living in the age of social media, our attention spans have been shrinking and we are texting more and talking less. Regardless of all these changes, the power of words remains the same and great speeches are the most enduring legacy of […]
January 22, 2019 678 Reads share

Business

7 Actionable Steps to Use Beacon Technology to Improve Retail Sales

  Does beacon technology sound familiar to you? How can you use beacon technology proximity marketing to grow your retail business? What if I told you that in-store beacon technology is helping retailers like you to attract more customers and scale your business, would you jump in and start using it? Of course, you should, […]
January 3, 2019 1,190 Reads share

Technology

How to Use Email Marketing to Boost SEO in 2019

  What if I told you that you can use email marketing to boost SEO, would you buy the idea? You might be wondering… what is email marketing in SEO? What is the relationship between email marketing and search engine optimization (SEO)? Email marketing has no direct impact on SEO because emails are not indexed […]
December 31, 2018 1,050 Reads share

Small Business Marketing How to Minimize Spend Online

Are you a young entrepreneur going into business for the first time? If there’s anything you don’t have a lot of at the outset, it’s money. In terms of cash flow, “Startups need to do whatever they can to keep track of their cash,” says Gene Marks, a certified public accountant who provides financial services […]
October 16, 2018 617 Reads share
Woman from small business packaging a product

The Small Business Guide to Product Packaging

We’re always told ‘don’t judge a book by its cover’. But, when it comes to your product packaging, that’s precisely what your customers will do. Your product packaging is an extension of your brand. It doesn’t just have to stand out and attract new customers while highlighting your values and story. It also needs to […]
October 15, 2018 1,269 Reads share

Growth

How to Effectively Manage Online Reviews to Grow Your Business

Are online reviews impacting businesses? Let’s cut to the chase! The answer is resounding yes. The popularity and relevance of online reviews have significantly grown today. People are using them in a big way to decide on which products or services are better and which aren’t. With the emergence of e-commerce and social media, the […]
September 26, 2018 715 Reads share

7 Changes Small Business Owners Should Consider Making in 2018

In today’s economy, your small business needs to be agile enough to adapt to market trends. We all saw many mom and pop shops close up when the Internet made it easy to order online. These businesses did not adapt to the new reality of the Information Age, and quickly shuttered as a result. The […]
September 25, 2018 524 Reads share

Business

4 Smart Ways to Help Legally Safeguard Your Website

Most entrepreneurs running eCommerce stores are experts on their product, on top of current digital marketing trends, and have a vision for how they’d like to develop their business into the future. However, website security and legal compliance are often more tertiary matters. Noted, but (generally) neglected. This is a big mistake. As Facebook, Google, […]
September 25, 2018 1,333 Reads share

Management

7 Awesome and Free Business Tools

In our digital age – starting a business has become incredibly affordable and much easier with a huge availability of business tools and resources to help get the job done. Even if you are completely new to an industry or have no experience as an entrepreneur, you can find nearly everything you need with just […]
September 24, 2018 720 Reads share