The Future of Advertising – Vulnerability and Authenticity Reaching customers on a personal level and establishing a deeper connection In today’s world, businesses often have to compete against many others in their industry to gain customers and make a profit. In order to run a successful business, it’s important to consider what customers look for and their preferences, and then apply that in […] Kellen Kautzman June 11, 2019 59 Reads share
Finance Profit and Loss Automation. Reasons and actionable Ways Any business requires financial accounting. If you don’t have it, then you don’t know answers to the crucial questions. How much money do you spend and why? The sale of which goods/services brings you more profit? What if your business is unprofitable at all? The constant and detailed accounting of income and expenses isn’t a […] Sergey Stukan June 11, 2019 102 Reads share
Marketing How Australian Marketing Companies can Open a Space in the Latin American Market The marketing industry is one of the world’s most lucrative, with businesses spending close to US$100 billion a year on digital marketing campaigns alone, according to Reuters. Firms operating in the marketing sector will, naturally, want to capture the attention of as many businesses as possible and build long-term partnerships with companies, whether they’re offering […] Craig Dempsey June 3, 2019 83 Reads share
Business 6 Things to Consider When Hiring an Accountant for Your Small Business Is your small business at a place where you’re considering hiring the help of a bookkeeper for your accounting? That’s great – this is a big step in ensuring your small business will be financially healthy. A professional accountant can accomplish many things that might be hard for you to do with only basic financial […] Amelia Grant April 18, 2019 126 Reads share
9 Free Productivity Tools for a Small Business Startup Key Takeaways This list covers all areas of any business- marketing, sales, project management, operations, HR, It and Finance. Even though it may have overlapping features, each app has its own unique function. The apps mentioned are relatively easy to understand and use. You don’t have to be a tech genius. The word productivity in […] Kazim Raza April 11, 2019 140 Reads share
Why Do Entrepreneurs Fail? Know the Obstacles to Entrepreneurial Success As an entrepreneur, you’re bound to encounter many obstacles along the way. Fortunately, you can overcome them and achieve success. Here’s how. Nothing in life comes easy. This is especially true of anything that’s worth having. You must work for things and be willing to overcome any obstacles that may stand in your way. Of […] Mila Jones March 27, 2019 260 Reads share
Solopreneurs, Why You Need an Editorial Calendar (and How to Get One) You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […] Yvonne Reilly March 18, 2019 214 Reads share
Seven Tips to Minimize Small Business Tax Exposure As we creep closer to a number of the IRS’s yearly tax filing deadlines, it’s time once again for small business owners and the accounting professionals they depend on to check and recheck their records to make sure no mistakes have been made. This year, it’s especially important for small businesses in the US to […] Andrej Kovacevic March 18, 2019 170 Reads share
How to Improve Security and Trust on Your Small Business Website When I first started my business, my priority was to have an attractive and functional website. I wanted prospective customers to find me. I wasn’t really concerned about having an action plan for WordPress security. I mean, why would hackers even be interested in me, right? Wrong. One day, I was surprised to find out […] Bill Achola March 7, 2019 221 Reads share
6 Marketing Alternatives for Small Business Owners Marketing is the building block of any company. Any company that wishes to grow has to start by marketing it right and keeping the building blocks right. It is marketing via which we can receive more customers and can increase our sale. Marketing can often cost a lot, and a person who has newly started […] Usman Raza March 5, 2019 250 Reads share