Tag Archives: SEO


Applying The “Hedgehog Concept” To SEO

The “Hedgehog concept” is a brainchild of business theorist and educator Jim Collins, who authored best-selling books like “Built to Last”, “Good to Great”, and “Great by Choice”, among others.
July 16, 2013 1,167 Reads share


3 Actions To Improve Your Website TODAY

One of the most common things I hear from small business owners is that they lack the skills and/or funds to improve their websites. In truth, they’ve just assumed both of those things are hurdles without looking into it fully.
February 12, 2013 1,202 Reads share


Davey Potter And The Magic SEO Wand

Many people think that all it takes is a little SEO magic and their site will appear at the top of the SERPs (Search Engine Ranking Positions). Unfortunately this is not the case and SEO is an on-going process for most businesses.
August 13, 2012 846 Reads share


The 7 Day SEO Diet

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
March 28, 2012 1,220 Reads share


SEO vs. SEM: Is There a Difference?

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I'll go into the order of importance as well.
March 8, 2012 1,553 Reads share