Tag Archives: search engine marketing

Multilingual Website

Growth

8 Reasons You Need a Multilingual Business Website

One of the great things about the Internet is that it connects people from around the world. But one of its greatest strengths is also one of its greatest weaknesses. When visitors from other countries visit your website, they may not be able to understand your copy, unless it’s a multilingual website. Google Translate can […]
September 17, 2018 754 Reads share

Marketing

Do Bing And Yahoo Even Matter?

Many internet marketers don’t give Bing or Yahoo a second thought and concentrate their efforts exclusively on Google. After all, with Google pulling in the vast majority of the world’s search queries, it’s a lot easier to focus both organic and paid search strategies there. However, between the two of them, Bing and Yahoo control […]
September 6, 2012 854 Reads share

Marketing

The 7 Day SEO Diet

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
March 28, 2012 819 Reads share

Marketing

SEO vs. SEM: Is There a Difference?

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I'll go into the order of importance as well.
March 8, 2012 1,020 Reads share

Management

SEO Blunders Can Be Costly In More Ways Than One

In today’s Internet driven world, having a good SEO campaign is a necessity in order to market your brand and services online. Without a strong SEO plan, your company can be left behind in a short matter of time.
October 12, 2011 680 Reads share

Technology

DIY Search Engine Optimisation

Many new business owners choose to take the DIY approach to search engine optimisation. Although I would recommend hiring a professional this is understandable as after web development costs SEO is often an afterthought. If you are taking the DIY approach here are the main things you'll need to look at.
August 12, 2011 649 Reads share