Tag Archives: ROI

How to Hack Facebook Ads and Crush Your ROI

Facebook ads can be powerful tools in a marketing campaign. But many marketers do not understand the specific strategies that can make this advertising venue really “rock.” What follows are very specific hacks that will maximize the benefits of those advertising dollars. Be Certain You Have Targeted the Right Audience You have defined your target […]
January 3, 2019 818 Reads share


Does The Best ROI Come From Social Media?

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it's very difficult to directly measure the return on investment of social media marketing, so marketers end up creating 'soft' metrics that attempt to quantify the value of a Facebook like or Twitter follower.
April 22, 2014 605 Reads share