Management How To Apologize When Your Company Screws Up If your company stumbles, you'll need to issue a public apology. Unfortunately, few business owners seem to understand how to craft such a statement. Jean Dion January 14, 2014 1,205 Reads share
Marketing 4 Reputation Management Takeaway Points From The GoldieBlox/Beastie Boys Debacle This very public argument could change the way you handle a reputation management crisis for your clients. Jean Dion December 13, 2013 748 Reads share
How to Deal With Social Media Without Losing Your Mind (or Your Reputation) Modern companies simply must dip into the social media pool to succeed, but a few mistakes could lead to reputation disaster, as well as fewer customers. Jean Dion November 11, 2013 667 Reads share
Marketing Reputation Management And Why You Should Care About It In the quest for relevancy, search engines are unrelenting in their pursuit of information, so it makes sense to put your best side first. This type of SEO is known as reputation management and can be beneficial for companies and brands of any size. craigbarnes February 20, 2013 869 Reads share
Marketing The World Waits For No One: The Story Of Dave Carroll, United Airlines And Taylor Guitars In a world where speed and agility are essential ingredients to success, many businesses are finding it hard to keep up with the expectations of their customers. However, a slow response can leave your business fatally exposed. Anne Perez January 11, 2012 959 Reads share
Marketing How Ryan Giggs Could Have Avoided The Twitter Crisis British Soccer star, Ryan Giggs, recently took out a gagging order to prevent the press reporting on an extra marital affair he had. There was lots of speculation in the British media about which celebrities... Amanda Webb June 14, 2011 786 Reads share