Tag Archives: personalization

hyper personalization to grow marketing

Hyper-personalization is Taking Marketing to the Next Level. Here’s How

Artificial intelligence is an integral part of many industries throughout the world of business, including marketing. But how are marketers incorporating AI in marketing? What does it look like? While digital marketers have many examples of how AI is in action in marketing industry, 98% of marketers consider personalization to improve customer relationships.  Personalization is […]
September 26, 2019 76 Reads share
Personalization Marketing for Small Business

Marketing

Personalization: 3 Ways It’s a Game Changer for Your Business

Does your brand have a unique story to tell? Does your message differentiate you from the competition? Although most management would answer “yes” to both, emails, website content, and CTAs are still of the generic-form-letter type. If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is […]
September 20, 2018 578 Reads share
Big Data Email Marketing

Marketing

4 Ways Big Data is Being Used to 10X Email Marketing Results

You know that ever-growing spam folder in Outlook and Gmail? It turns out that a lot of marketing emails survive the spam test and end up in customer’s inboxes. Who knew?!!? We know, thanks to big data. If you thought that email marketing belonged in the same category as sandwich boards and milk carton ads, […]
June 24, 2018 839 Reads share