Tag Archives: personalization

Personalization Marketing for Small Business

Marketing

Personalization: 3 Ways It’s a Game Changer for Your Business

Does your brand have a unique story to tell? Does your message differentiate you from the competition? Although most management would answer “yes” to both, emails, website content, and CTAs are still of the generic-form-letter type. If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is […]
September 20, 2018 504 Reads share
Big Data Email Marketing

Marketing

4 Ways Big Data is Being Used to 10X Email Marketing Results

You know that ever-growing spam folder in Outlook and Gmail? It turns out that a lot of marketing emails survive the spam test and end up in customer’s inboxes. Who knew?!!? We know, thanks to big data. If you thought that email marketing belonged in the same category as sandwich boards and milk carton ads, […]
June 24, 2018 698 Reads share