Tag Archives: online marketing

Marketing

Understanding The B2C Customer

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same, I would be richer than Lady Ga Ga. Instead I have to be the ‘monster’ and inform them that actually… they’re nothing alike. This blog […]
June 29, 2011 793 Reads share

Technology

Taking Your First Steps Online

Many businesses are a little behind when it comes to doing business online, particularly small businesses. Their reluctance is often due to high cost and the fact that they cannot see a huge return on investment. This is not helped by some companies charging exorbitant fees or not being clear about what people are actually getting for their money.
June 20, 2011 473 Reads share

Marketing

Attracting The Right Customer

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer...
April 1, 2011 518 Reads share

Marketing

How Do I Know When To Redesign My Website?

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here's a quick exercise...
January 28, 2011 564 Reads share