Tag Archives: new market entry

Global

International Marketing Checklist

Once your initial research indicates that there is a gap in the market for your product or service in your intended market destination, your next step is work on your international marketing checklist.
May 24, 2010 832 Reads share

Global

Competitive Analysis Blog 3: The role of pricing

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market....
January 29, 2010 488 Reads share