Tag Archives: marketing strategy

Solopreneurs, Why You Need an Editorial Calendar (and How to Get One)

You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […]
March 18, 2019 118 Reads share

Business

How to Personalize Your Marketing Without Being Creepy

It’s no surprise that personalization is powerful for your business, but as consumers develop stronger privacy concerns there’s a point at which personalization can cross the line between helpful and uncomfortable. That’s why it’s important to incorporate updated personalization best practices into your strategy. Recent statistics show 77 percent of U.S. consumers surveyed say their […]
March 18, 2019 105 Reads share

6 Secrets to Transform Your Business Into a Mega Business

The goal of every business organization is to be successful. No one goes into business with the hope of running at a loss or failing in it. From multinational corporation to small scale business, every business organization aims at being successful and making profits. While it is the goal of every business organization especially small […]
March 5, 2019 130 Reads share

Business

Presenting With Confidence

By Lyndon Nicholson   It’s easy, right? Just stand up there and picture all your audience naked. There, done. An article over and you can all have confidence when presenting.   Unfortunately, that is the worst bit of advice that I have ever received and only served to make me feel a bit sick when […]
March 5, 2019 112 Reads share

Marketing

How to Assess, Understand, and Maximize the Value of Your Content

If you’re like most marketers, you probably understand that content is key to your efforts to drive awareness, leads, and results. But just how valuable is it? This is more than an arbitrary question – it impacts the way you talk to your clients, the way you structure your marketing strategy, and the way you […]
February 21, 2019 126 Reads share

Easy Steps to Running Your Own PR

There are certain ways and campaigns that you can do to build your businesses social media and brand name to get your business out there and the way to do that is through PR, also known as public relations. There are many that fall under the illusion that you have to hire someone to do […]
February 12, 2019 129 Reads share

Investing in Real Estate Investment Trusts

Real Estate Investment Trusts, usually called REITs, are a type of investments that offer investors the chance to get into the real estate market without having to become a landlord with a rental property. Many investors simply do not have the resources to get heavily involved in real estate investments, and yet, by adding their […]
February 7, 2019 160 Reads share

Business

7 Actionable Steps to Use Beacon Technology to Improve Retail Sales

  Does beacon technology sound familiar to you? How can you use beacon technology proximity marketing to grow your retail business? What if I told you that in-store beacon technology is helping retailers like you to attract more customers and scale your business, would you jump in and start using it? Of course, you should, […]
January 3, 2019 403 Reads share

6 Ways to Leverage Pinterest for Strategic Marketing

When it comes to strategic marketing, most businesses are aware of and likely using the titans of social media; Facebook, Twitter, and Instagram. You may be using one or all of these social media platforms to bring traffic to your business website, but if you haven’t considered using a Pinterest Business account as well, you […]
January 1, 2019 389 Reads share

Technology

How to Use Email Marketing to Boost SEO in 2019

  What if I told you that you can use email marketing to boost SEO, would you buy the idea? You might be wondering… what is email marketing in SEO? What is the relationship between email marketing and search engine optimization (SEO)? Email marketing has no direct impact on SEO because emails are not indexed […]
December 31, 2018 409 Reads share