Tag Archives: marketing services

Marketing

How To Give Your Services The Product Factor

For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.
May 2, 2012 897 Reads share