Tag Archives: Marketing

Content Marketing Objectives

Marketing

How To Use Different Types Of Content When Marketing Your Small Business

Content marketing is all about boosting your online presence so that potential clients can find you easily and share your information. The content in this regard can be written or visual as long as it relates to your business. Every small business owner should know how to use content marketing for promotional purposes. This strategy […]
October 11, 2018 220 Reads share

Business

4 Reasons To Take Advantage Of Charity In Your Business

Customers want to buy from companies that do good. We all know this. But despite the hype surrounding millennials and their buying habits, this is not a new trend. Charity is important for all your customers In fact, according to YouGov, 79% of millennials and 78% of  Generation X say that they prefer to buy […]
October 10, 2018 112 Reads share

Top 5 Technical SEO Tactics To Boost Your Organic Rankings

A technical website audit is still a vital aspect of an SEO audit of a website. The technical aspects of a website draw parallelism with the first couple of layers of Maslow’s hierarchy of needs. That is, by not implementing them, you will not get any edge, but by not implementing them, you are at […]
October 9, 2018 125 Reads share

Technology

The Potential of Augmented Reality Marketing

The marketing industry has undergone dramatic changes with the influx of technology in recent years, but none has had such an impact on the industry as the blockchain. According to a report published in July 2018 by MarketsandMarkets Research, the implementation of blockchain technology in the media, advertising, and entertainment industries is anticipated to rise […]
October 4, 2018 217 Reads share

Growth

Research into the Diversity and Inclusion in Modern Types of Advertising

When it comes to diversity in marketing, we’ve come a long way. Although efforts have been made there’s still a long way to go for many communities to feel represented in this industry. Marketing has a very unique role to play in rewriting the rules, especially the way we approach diversity and exclusion in modern advertising. […]
September 29, 2018 162 Reads share
Personalization Marketing for Small Business

Marketing

Personalization: 3 Ways It’s a Game Changer for Your Business

Does your brand have a unique story to tell? Does your message differentiate you from the competition? Although most management would answer “yes” to both, emails, website content, and CTAs are still of the generic-form-letter type. If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is […]
September 20, 2018 205 Reads share

Marketing

Here’s How to Set Your Marketing Team Up For Success

When you hire a marketing team, you expect to hire professionals. It stands to reason that you expect a certain success from them. But not all marketing professionals are created equal. And not all clients are created equal. The late David Ogilvie said that, “Clients get the advertising they deserve.” If you want your marketing […]
September 11, 2018 544 Reads share
Initial Coin Offering ICO

Financial Planning

6 Initial Coin Offering (ICO) PR Tips from the Pros

The cryptocurrency industry is becoming increasingly popular. As such, it is easy to see why new ICOs are now appearing on a daily basis. Therefore, to make your ICO project unique, build an effective PR hype strategy. Otherwise, your project could end up losing itself among the several initial coin offering startups available. Would you […]
July 27, 2018 300 Reads share