Tag Archives: facebook

Facebook Advertising: What We Can Learn From Ford And GM?

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, […]
June 28, 2012 660 Reads share

Marketing

Starbucks: An Inspired Use Of Modern Technology

I came across Starbucks and they are clearly using modern technology to their advantage. Let's take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.
March 27, 2012 556 Reads share

Does Facebook Timeline Make Custom Tabs A Thing Of The Past?

The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional.
March 4, 2012 1,145 Reads share