Tag Archives: customers

Marketing

Why Good Editing Makes Good Business Sense

You’ve submitted all the documents you’ve been asked to submit. You know exactly what you’re going to say. When you go through your material, you discover a howling typo. Ah, it’ll be grand, you think. They’re not going to turn down your business
September 7, 2011 509 Reads share

Marketing

Understanding The B2C Customer

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same, I would be richer than Lady Ga Ga. Instead I have to be the ‘monster’ and inform them that actually… they’re nothing alike. This blog […]
June 29, 2011 900 Reads share