Tag Archives: content strategy

Content Marketing KPIs You Need to Measure


8 Content Marketing KPIs You Need to Measure

Do you use content marketing to generate leads and grow your business? It’s one of the most effective ways to advertise, as customers organically come to you by providing free value and resources.  However, if you want to maximize the results you get from content marketing, you need to track certain KPIs. The following are […]
July 17, 2019 291 Reads share


How to Assess, Understand, and Maximize the Value of Your Content

If you’re like most marketers, you probably understand that content is key to your efforts to drive awareness, leads, and results. But just how valuable is it? This is more than an arbitrary question – it impacts the way you talk to your clients, the way you structure your marketing strategy, and the way you […]
February 21, 2019 373 Reads share


How to Delight Your Audience Through Content and Assure Success?

Audience, Purpose, and Form are closely interrelated, yet many bloggers tend to overlook or neglect it. They impact on your choice of content and use of language. Writing content is such an open and vast landscape, where anyone can write anything but by being aware of the APF Guidelines, you give yourself a specific boundary […]
February 20, 2019 515 Reads share

7 Pillars of Strategic Content That Guarantee Success

Developing a content strategy involves planning our communication to achieve an established goal and maximize the odds of a favorable outcome.  Complications develop when content authors have limited knowledge of the pillars of strategic content.  Each of these pillars ensures a defined purpose, audience-directed message, believable and factual content, strong argument, interaction, audience, and peer […]
February 14, 2019 464 Reads share