Tag Archives: content marketing

The Future of Advertising – Vulnerability and Authenticity

The Future of Advertising – Vulnerability and Authenticity

Reaching customers on a personal level and establishing a deeper connection In today’s world, businesses often have to compete against many others in their industry to gain customers and make a profit. In order to run a successful business, it’s important to consider what customers look for and their preferences, and then apply that in […]
June 11, 2019 244 Reads share
Why Personalization is the Future of B2C Content Marketing?

Marketing

Why Personalization is the Future of B2C Content Marketing?

Can you remember the last time you received a marketing email that began with “Dear Sir/Madam”? It would probably have been when email had just become popular. Marketing has moved on from such generic communication and taken on personalized interaction. From the look of things, this is not just a passing trend, it is the […]
June 11, 2019 316 Reads share
content promotion tools

Marketing

10 Call Actionable Tools to Promote Your Content

Content promotion isn’t as easy as it may sounds. Firstly you work so hard to get perfect content, you share this content on your Twitter, Facebook, and LinkedIn to get some extra traffic. The same content is being reshared to get a little boost. Still yet, the traffic analysis of your content is not coming […]
May 22, 2019 306 Reads share

Marketing

Are you Falling Prey to These Content Marketing Myths?

Content marketing has been more important than ever. As per the popular perception, content marketing is like a magic wand that can help you increase organic traffic to your website. Well, the truth is that it can surely get you thousands of new visitors but it needs time and effort. With all the new information […]
May 16, 2019 297 Reads share
conversion rate optimization

4 Reasons Why Your CRO Takes Long to Optimize

The user experience on the website can go a long way in a high CRO, Just as the saying goes “the first impression lasts longer”.  You need Conversion Rate Optimisation (CRO) for your landing pages, web design, and search ads. CRO means figuring out what users are looking for when they arrive at your site […]
May 2, 2019 360 Reads share

Solopreneurs, Why You Need an Editorial Calendar (and How to Get One)

You might think that an editorial calendar is only for big businesses with a huge team of creatives to manage. But even solopreneurs need a content calendar to ensure their marketing is consistent, on brand and tailored to their audience. If you’re in doubt, has this ever happened to you: Your content ideas are spread […]
March 18, 2019 366 Reads share

Sales

B2B vs B2C Content Marketing: Key Differences

Content marketers often have to get to know the differences between their audience. When segmenting these audiences the terms Business to Business (B2B) and Business to Consumer (B2C) usually come in.   The way you market to these two groups is entirely different and it is important that you identify the differences so that your […]
March 6, 2019 637 Reads share

Public Relations and Content: The Yin and Yang of Marketing

  If you haven’t noticed already, content marketing has seen a steady increase in popularity in recent years. And, there is a good reason for that. Conventional forms of marketing, the ones you might call “in your face” tactics, can’t cut it anymore. Therefore, content marketing is skyrocketing like never before! More people are investing […]
March 6, 2019 356 Reads share

Marketing

10 Ways to Improve Your Personal Branding

Everyone needs a little “me time”. When it comes to the business of you, your “me time” could be the difference between success and failure. How you represent yourself professionally is vital, and many nuances go into the makeup of creating the well-oiled machine that is your personal brand. Even if your work is stellar, […]
March 4, 2019 455 Reads share

Marketing

How to Assess, Understand, and Maximize the Value of Your Content

If you’re like most marketers, you probably understand that content is key to your efforts to drive awareness, leads, and results. But just how valuable is it? This is more than an arbitrary question – it impacts the way you talk to your clients, the way you structure your marketing strategy, and the way you […]
February 21, 2019 366 Reads share